Summit Preview: The Pareto Plan

A teal and red graphic that says "Pareto plan."

Most of your work is just maintenance.

This year, my presentation to Tinkers at Two-Brain Summit will be the Pareto Plan: how to keep your business moving forward instead of just staying busy all the time.

Pareto’s law is called the “80-20 rule” because it states that most of our results come from 20 percent of our work. The law can also apply to your fitness, your investments and a dozen other things.

Most entrepreneurs don’t grow their companies because they don’t prioritize the things that will actually grow their businesses. Instead, they spend all day fighting fires. At the end of the day, they feel overwhelmed, tired and unfulfilled.

With all the distractions you’re facing, you’re probably not finishing most of the projects you start.

The key is to identify and complete the highest-value work first.

You need to understand:

  • What work to do.
  • Which things to do first.
  • How to focus and get things done. In the Founder Phase, you do everything. In the Farmer Phase, you follow the Value Ladder to delegate roles in your gym. In the Tinker Phase, you have to learn how to prioritize work across your entire platform.


At this year’s Summit, I’ll give you a step-by-step plan to put your growth first, get focused and feel incredible fulfillment every day.

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