SUMMIT 2025: CLICK HERE FOR 50% OFF TICKETS TO THE BEST EVENT IN FITNESS
TICKET PRICES GO UP IN
June 6 & 7, 2026
Rosemont, IL
Hyatt Regency
Get $100 off an owner’s ticket with the code: summit2026earlybird
Get discounted tickets until 4/15 with the the code summit2025earlybird.
Every year, we design the summit to give fitness entrepreneurs real, tactical coaching they can immediately put into practice.
You’ll be guided through business exercises that give you concrete game plans you can start executing on the second you get home. If you’re looking to build a world-class business, the Two-Brain Summit is for you.
With a championship title and eight consecutive CrossFit Games appearances under his belt, Jason has a record that speaks for itself. His lifelong dedication to training hard and relentlessly pursuing excellence in business and fitness has led him to where he is today—a successful entrepreneur, loving father and husband, and leader in the fitness industry.
Joey Coleman helps companies keep their employees and customers. As an award-winning speaker, he works with organizations around the world ranging from small startups to major brands such as Volkswagen Australia, Zappos and Whirlpool. His First 100 Days methodology fuels the remarkable experiences his clients deliver and dramatically improves their profits. His two books, “Never Lose a Customer Again” and “Never Lose an Employee Again,” have received critical acclaim, and both were instant Wall Street Journal bestsellers.
Chris Cooper believes hard-working business owners are the heart and soul of the economy, and he’s dedicated his life to supporting them through mentorship. His goal: help 1 million entrepreneurs find success. After starting Two-Brain Business on Feb. 13, 2016, Chris grew the company into the largest gym mentorship company in the world. The businesses these clients own consistently grow faster and outperform their peers by a wide margin because of one-on-one guidance delivered by certified Two-Brain mentors.
By his 35th birthday, Mike Michalowicz (mi-‘kal-o-wits) had built and sold two multi-million-dollar companies. Convinced he had cracked the code to success, he became an angel investor… and proceeded to lose everything: his money, his confidence, and nearly his mind.
That breakdown became his breakthrough. Determined to rise stronger, Mike committed to more than rebuilding his bank account. He set out to transform how business owners approach both their work and their lives. His mission: to create simple systems that generate lasting wealth, meaningful impact, and personal freedom, while elevating health, happiness, and purpose.
Today, Mike is known worldwide for helping individuals take back control of their time, money, and energy. He’s the host of the upcoming TV show “The 4-Minute Money Maker,” a mainstage speaker at top-tier events, and a trusted voice on major podcasts.
Mike, who runs two thriving companies of his own and is a partner in two dozen more, is the creator of Profit First, the cash-flow system that’s helped over a million business owners go from survival to consistent profitability.
His bestselling books include “All In,” “Get Different,” “Fix This Next,” “The Pumpkin Plan” and many more.
Whether on stage, on screen, or in the trenches with entrepreneurs, Mike Michalowicz is a rare bridge between personal growth and business success. His anti-broey, anti-guru, real-world good guy approach empowers all types of people to have a better work experience and a life they’re genuinely proud to live.
Rick Mayo is the founder and CEO of Alloy Personal Training, established in 1992. Rick and his team have licensed the Alloy training systems to over 2,500 clubs worldwide. Alloy pivoted to a full franchise model in 2019 and now serves 400 locations. Alloy was named a Top 20 Franchise by “Entrepreneur” magazine.
As the owner and head coach of CrossFit Livermore for over 12 years, Matt Souza is passionate about helping people reclaim their health—but his expertise extends well beyond the gym walls. He is the producer of “The Sevan Podcast” and the host of “Souza’s Show,” and he has produced livestreams for CrossFit Semifinals competitions. Matt is also a co-founder of Media Launch, an ad agency and educational platform dedicated to the CrossFit space. Through this venture, he helps fellow affiliate owners and coaches grow their impact within their communities.
Dane McCarthy is the founder of The Athletic Clubs, a team-based training concept with seven studios in New York City and new locations opening mid-year in New Jersey, Chicago and Washington, D.C. A former semi-professional rugby player, Dane built the business around team-like training—members show up at the same times each week, train with the same people and are led by the same coach. His focus is on building gyms with real community, strong retention and unit economics that actually work.
Dan Trink is the co-founder and co-owner of The Fort, a small-group personal training gym with five locations across New York City. He’s the author of two books published by Human Kinetics and Rodale; a former Men’s Fitness advisory board member; and a longtime contributor to T-Nation, Men’s Fitness, Men’s Health, and The New York Times. Outside the gym, Dan is a recreational guitarist, unapologetic biceps enthusiast, husband and dad.
Two-Brain Business is the world’s largest mentorship practice for gym owners. Two-Brain has taken thousands of gym owners from barely making rent to living their “perfect day.”
We live and breathe the philosophy of “help first.” We teach gym owners how to create generational wealth by staying true to one simple concept: actually improving the health and well-being of their clients! Help people and wealth will follow.
The summit is a place to connect with ambitious spirits from around the fitness industry, people committed to building world-class businesses while driving positive change in their communities.
Let’s level up your fitness career.
Let me start by saying this about the Two-Brain Summit: We lose about $100,000 on it every year. So why host the event? Simple: It is our gift to gym owners.
Back in 2008, when I was training clients 14 hours a day and still losing money, something like the summit could’ve changed my life. I want to give gym owners a chance to form bonds with a network that will support them for decades to come… and it’s a helluva lot of fun.
Price increases after 2/28/2025
Official Software Sponsor
Premier Sponsor
With one regular-priced owner ticket, all additional partners and coaches from the owner’s gyms can attend for $149.
A Summit room block is available at the Hyatt Regency O’Hare Chicago.
(space is limited).
We offer various sponsorship opportunities, but slots are limited. For details, please reach out to john@twobrainbusiness.com.
