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The four phases of the entrepreneur’s journey
Most business books give you new ideas. This one gives you a full roadmap. Every entrepreneur moves through four phases, and knowing which phase you’re in changes everything about what you should focus on next.
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This book is for every entrepreneur who has ever wondered, “What should I be working on next?” As your business grows, your role has to change. You start as the Founder, fighting to get traction. Then you become the Farmer, building consistency and systems. Next comes the Tinker, refining and improving what already works. Finally, you grow into the Chief, leading with vision, clarity, and leverage.
The Third Edition brings the journey into sharper focus and gives business owners a practical map for moving from chaos to control, and from operator to leader.
Every entrepreneur is at a different stage. Knowing yours changes everything.
ENTREPRENEUR · MENTOR · AUTHOR
Chris Cooper has spent over 20 years building businesses and helping others do the same. As the founder of the world’s largest mentorship program for fitness entrepreneurs, he has guided more than 2,000 business owners through every phase of the entrepreneurial journey.
Founder, Farmer, Tinker, Chief is his most complete roadmap yet—distilling decades of hard-won experience into a practical, phase-by-phase guide for every entrepreneur.
