Congratulations! You’re in the Farmer Phase.
That’s the second of three phases.
You should be very excited: You have a foundation under you, but you’ve also got a great opportunity to improve and stop leaving money on the table.
Get this: The average gym owner who filled out our gym check-up survey in 2018 could have earned an extra $45,000 that year just by increasing average retention by two months.
One caution: Many people get stuck in the Farmer Phase. Some even slip back to Founder Phase. That’s because overwhelm and lack of focus are common. You’re spinning a ton of plates, and you don’t always see the ones that are wobbling.
The time you spend in Farmer Phase can be greatly reduced by having a mentor. Or you can languish in Farmer Phase forever, fighting fires and missing your kids’ baseball games.
Here’s how Two-Brain mentorship works: Our Roadmap contains all the best practices from gyms around the world that have great retention. We’ve collected, tested and refined these practices, and we know they work. They’re all laid out for you step by step, and you’ll increase length of engagement—and revenue!—every time you pass a milestone on our Roadmap.
The best part: An experienced, certified Two-Brain mentor will help you stay focused and on task. Instead of sliding backward, you’ll reach the next stage: Tinker. That’s where the big money is!
You can learn how to fix the 19 most common retention mistakes gym owners make, click here.
To book a free call to hear how a mentor can help you make more money through retention, click here.