
The Client-Centric Business: Being Paid to Solve Problems
To run a great gym, address the four M’s: define your mission, use a strong model, pick a solid fitness method and create media regularly.

To run a great gym, address the four M’s: define your mission, use a strong model, pick a solid fitness method and create media regularly.

What do you want your clients to achieve? If you don’t have an answer, take a few minutes to decide on your mission for your gym.

The leap to entrepreneurship is very risky. Here are the steps to buffering risk and successfully becoming a gym owner.

To own a gym from afar, you must delegate all critical management tasks. Here’s Chris Cooper’s three-step plan.

Chris Cooper lays out the exact plan to dip a toe into fitness entrepreneurship without risking everything.

The right data can supercharge a gym business. Two-Brain has that data—here’s how to get it when our 2023 industry report comes out.

Chris Cooper reveals how much the world’s top gym owners made in June 2023 and how they can use their success to change the world.

If you make lots of money as a gym owner or fitness entrepreneur, you can give it away whenever—and however—you want.

What happens after you earn $100,000 as a gym owner? You invest. But in what? Chris Cooper has the answer.