Complete our “State of the Industry” survey so you can make decisions based on science and data—not opinions—in 2025.
Do workouts need to be “spicy”? What makes a workout truly effective? Should gym owners do their own programming?
Workouts shouldn’t be hard for the sake of being hard. You must ask, “What outcome is this workout designed to produce?”
Critical paid marketing question: What do your prospective clients need to see one week before joining your gym?
Mike Warkentin and John Franklin talk about how gym owners can use different marketing tactics to grow their businesses.
Every gym owner is going to deal with tragedy in their community at some point. Here’s how to lead your community through tough times.
If you own a gym long enough, you’re going to have HR issues. Here’s how to prepare so you can deal with them like a seasoned pro.
The right people can make or break your gym. Here’s how to know who’s an asset and who needs to get off the bus ASAP.
Want to run a big gym? This entrepreneur pulls back the curtain and explains how he manages 430 total members and classes of 80.
