Category: Gym Operations

A rocket ship with a Two-Brain Business logo blasts off over top of increasing bar graph lines on a bright blue background.

Starting a Gym: Scaling Up

In a coaching business, you’re never trying to attract 150 members at a time. You’re trying to coach 150 individual people. Here’s how to grow the right way.

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A tight roll of money is held by a bow with a red and white label that says "for you."

Sharing the Wealth

Building a platform of wealth doesn’t make you a bad person. Being a bad person makes you a bad person. Becoming a wealthy good person makes you able to help more people more. Do that.

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Two gray dragons fly overtop of a castle on a hill and breathe orange flames down on it.

The Failure Fantasy

“What if it all just went away … and it wasn’t my fault?” Many entrepreneurs secretly harbor a “failure fantasy.” After making the leap from

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