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A gym owner stands in his gym and asks himself "what is my gym worth?"

How to Value a Gym: SDE, Multiples and What a Gym Is Actually Worth

April 8, 2026 Personal Development
Seller's discretionary earnings, multiplies, equipment liquidation value—we lay out everything so you know how to value a gym.
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An entrepreneur hands over a set of keys to another who bought the gym business.

How to Buy a Gym: The Complete Step-by-Step Guide

April 8, 2026 Personal Development
Buying a gym can be complicated—so we created the definitive guide to help you navigate your way through a gym acquisition.
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An exhausted gym owner holds his head in his hands.

Gym Owner Mental Health: Why Burnout Happens and How to Prevent It

April 7, 2026 Personal Development
We are in the hardest business in the world. Here are six strategies to help you preserve your most precious resource: your energy.
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Gym owner with text "Mental health strategies for gym owners"

Gym Owner Burnout Is Real: Here’s How to Deal

April 6, 2026 Podcast
If you burn out, your gym dies. That’s why taking care of your mental health is the best business decision you can make.
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Chris Cooper's Comfort Zone Challenge worksheet with text "Expand your comfort zone as a gym owner"

Coop’s Comfort Zone Challenge: How to Deal With Big Biz Changes

April 2, 2026 Podcast
Your comfort zone is like a muscle. Find out how to exercise it and become more capable of making the changes your gym needs.
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A confident gym owner stands in a gym, half of which is dilapidated and half of which is pristine.

Managing Change in Your Gym: How Much Do You Care?

April 1, 2026 Personal Development
Chris Cooper checks in with real talk to help you evolve as a gym owner. Fix the owner, and you'll fix the business, too.
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