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Text "Bruce Edward Named CrossFit CEO: Chris Cooper's Reaction" over background with gymnastics rings

Why Bruce Edwards Is the CEO CrossFit Needs Right Now

April 28, 2026 Selling Gym Memberships
Bruce Edwards has been named CEO of CrossFit. Chris Cooper welcomes Bruce back and shares four reasons why he's the right person for the job.
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A group of clients sit in a gym, with a caption that reads "all staying for 30+ months."

How Top Gyms Get (and Keep) Hundreds of High-Value Clients

April 28, 2026 Gym Operations
Chris Cooper shares secrets from Two-Brain coaching gyms with 311-450 high-value clients.
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Graphic of Two-Brain's Top 10 leaderboard for gyms with the highest client counts

How to Get 300+ Gym Clients: Marketing & Retention That Works

April 27, 2026 Podcast
How do the best gyms in the world scale to 300, 400, even 450 clients without burning out or sacrificing quality?
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She Made $6K in 60 Days With 1 HYROX Class Per Week

April 23, 2026 Podcast
Lauren DiSessa’s weekly HYROX class has generated $6,000 in revenue in just two months. Find out exactly how.
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A photo of Lauren DiSessa with the text" 1 Hyrox class per week, $3k per month!"

How She Added $6k in HYROX Revenue in 60 Days

April 22, 2026 Selling Gym Memberships
Lauren DiSessa of Shelton Athletics opens up her playbook to show how she's using one weekly class to generate huge HYROX revenue.
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A man pushes a sled in a gym with a massive, fiery engine with a label "Hyrox $."

HYROX Isn’t a Trend—It’s a Revenue Engine for Smart Gym Owners

April 21, 2026 Selling Gym Memberships
We've got incredible ROI stats on HYROX training programs in gyms. Here's what's possible if you've got a solid plan to train fitness racers.
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