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Two-Brain CEO John Franklin with text "How much should you charge?"

How to Know Exactly What to Charge at Your Gym

Don't set your prices by copying the gym down the street. Set data-backed prices that let you pay coaches well and run a profitable gym.
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Image of Two-Brain Business' Rate Per Session Calculator with text "This calculator will do the math for you"

The Data-Backed Way to Price Your Gym Memberships

If you’ve ever guessed at your pricing the same way, there’s a better method, and it comes down to one metric: revenue per session.
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Iron Tribe gym owner Jamie Warren with text "He doubled profitability by adding semi-private"

Adding Semi-Private Training to a Fully Booked Gym Schedule

Gym owner Jamie Warren added semi-private training to an already-packed group class schedule and doubled his gyms' profitability.
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Iron Tribe gym owner Jamie Warren and Two-Brain CEO John Franklin with text "From Group to Semi-Private"

How to Add Small Group Training to a Large Group Gym

Semi-private training is one of the strongest revenue plays for gyms in 2026. Here's how to add it to your group training schedule.
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Gym owner Lisa Palmer and Two-Brain CEO John Franklin with text "profiting from HYROX"

How HYROX Affiliates Actually Make Money

Some gyms are struggling to break even on their HYROX affiliation. Others are generating 15X or even 89X ROI—here's how.
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Gym owner and Two-Brain mentor Lisa Palmer with text "15X ROI on HYROX Affiliation"

The HYROX Playbook Driving 15X ROI in This Gym

HYROX affiliation has paid off more than Lisa ever anticipated: massive ROI and an incredible retention boost.
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