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A photo of Two-Brain mentor Brian Foley in front of a large machine with the title "Got a Retention System?"

Why Your Gym Is Stuck at 150 Members (And It’s Not Marketing)

May 6, 2026 Gym Operations
Gym owner with 360 members lays out exactly how he built his business by focusing on one important metric.
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A gym owner uses a science fiction machine to clone his best clients.

Client Cloning: The Exact Plan to Replicate Your Best Members (for Real)

May 5, 2026 Selling Gym Memberships
Chris Cooper lays out the steps to acquiring new members who are almost identical to your current best members.
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Two-Brain CEO John Franklin and founder Chris Cooper with text "How to fill your gym with referrals" and "Marketing May"

How to Get More Referrals for Your Gym

May 4, 2026 Podcast
Referrals are free, they get results faster than any ad campaign, and most gym owners are leaving them on the table every single day.
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Two-Brain founder Chris Cooper with text "New CrossFit CEO: Bruce Edwards. Chris Cooper's response"

Bruce Edwards Is the New CrossFit CEO: Chris Cooper’s Reaction

April 29, 2026 Podcast
Bruce Edwards just became CEO of CrossFit. Two-Brain founder Chris Cooper reacts and shares a message for affiliates.
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Text "Bruce Edward Named CrossFit CEO: Chris Cooper's Reaction" over background with gymnastics rings

Why Bruce Edwards Is the CEO CrossFit Needs Right Now

April 28, 2026 Selling Gym Memberships
Bruce Edwards has been named CEO of CrossFit. Chris Cooper welcomes Bruce and shares four reasons why he's the right person for the job.
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A group of clients sit in a gym, with a caption that reads "all staying for 30+ months."

How Top Gyms Get (and Keep) Hundreds of High-Value Clients

April 28, 2026 Gym Operations
Chris Cooper shares secrets from Two-Brain coaching gyms with 311-450 high-value clients.
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