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Gym owner and Two-Brain mentor Corey Lewis with text "How to avoid costly gym owner mistakes"

The Hall of Shame: Huge Gym-Owner Mistakes (and How to Avoid Them)

December 11, 2025 Podcast
Two-Brain mentor Corey Lewis breaks down some of the most costly mistakes gym owners make and how to avoid them.
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A rueful gym owner regrets his decision to discount membership rates.

“How One Mistake Slashed $60,000 From My Gym’s Revenue”

December 10, 2025 Selling Gym Memberships
This "great idea" backfired on a well-meaning owner. The worst part: Many owners still make the exact same mistake.
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A man eats a muffin on a treadmill, shocking other gym patrons.

12 “Great Ideas” That Actually Poison Your Gym Business

December 9, 2025 Personal Development
This stuff feels good at the time but has horrible consequences. You might be surprised how bad No. 3 can be.
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Two-Brain founder Chris Cooper with burning money and text: "12 ways gym owners sabotage their own success"

12 Mistakes That Feel Good Now But Will Kill Your Gym Later

December 8, 2025 Podcast
Chris breaks down 12 choices gym owners make that seem smart in the moment but sabotage long-term profitability.
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John Franklin and Chris Cooper with text: "The sales and marketing insights every gym owner needs" plus speech bubble with text: "with live sales role-play!"

Use This Data to Grow Your Gym in 2026: Sales and Marketing Deep Dive

December 4, 2025 Podcast
Chris Cooper and John Franklin break down data from the latest “State of the Industry” and show you how to use it to grow your gym in 2026.
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Calendar Crafting: “I’ll Earn 3% More on Nov. 1, 2026”

December 3, 2025 Gym Operations
Here are the essential, non-negotiable activities the top gym owners in the world are adding to their 2026 calendars right now.
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