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Numbers Beat Opinions: Why Every Gym Owner Should Fill Out This Survey

August 19, 2026 News and Views
Help us build the 2026 "State of the Industry" report and you'll receive a custom Gym Report Card showing how your gym stacks up.
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Gym sales area

How to Close More Gym Sales in 5 Simple Steps

August 18, 2026 Selling Gym Memberships
Chris shares three mindset shifts will change your gym's sales process so you can sell more memberships and change more lives.
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Two-Brain Business founder Chris Cooper and CEO John Franklin with text "GET THEM TO SAY YES"

Close More Gym Sales in 5 Steps

August 17, 2026 Podcast
John and Chris role-play a gym sales consultation from start to finish, showing exactly what to ask to close the sale.
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Two-Brain founder Chris Cooper with text "STOP TRYING TO SELL"

How to Sell Without Feeling Slimy (For Gym Owners)

August 13, 2026 Podcast
Ever avoided asking for the sale because it felt slimy? You're not alone, but it’s costing you clients who need your help.
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Coach/gym owner with three older female gym clients

Selling Is an Act of Coaching

August 12, 2026 Selling Gym Memberships
Chris shares three mindset shifts will change your gym's sales process so you can sell more memberships and change more lives.
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empty gym

Why 80% of Your Gym’s Leads Never Book an Appointment

August 11, 2026 Selling Gym Memberships
Fix your gym's lead conversion problem with a simple framework: Call, Consistency, Calendar, Confirm. Here's how to use it in your gym.
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