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Cover of Chris Cooper's book "Founder, Farmer, Tinker, Chief" with text "FREE E-BOOK JULY 27-31"

Why More Information Won’t Get Your Gym Unstuck

July 28, 2026 Personal Development
The gym owners who stay stuck usually have plenty of information. What they’re missing is clarity on which phase of ownership they’re in.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "GET YOUR GYM UNSTUCK"

Why Your Gym Feels Stuck (And What to Do Next)

July 27, 2026 Podcast
Figure out exactly which phase of entrepreneurship you’re in right now, and what to focus on to move your gym forward.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "What happened to the Games?"

Are the CrossFit Games Dead?

July 23, 2026 Podcast
Are the CrossFit Games dead? And should gym owners even care? Chris Cooper reacts as the Games head into its 20th year.
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Two-Brain founder Chris Cooper with text "Is it time to rethink the Games" (CrossFit Games)

Do the CrossFit Games Still Benefit Affiliates?

July 22, 2026 News and Views
The CrossFit Games turn 20 this year. Are they still doing their job for affiliates? Chris Cooper shares his thoughts.
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Gym owner Isaac Morgado with text "STEAL HIS GYM CONTENT SYSTEM"

The Monday Morning Habit Behind 140 Gym Leads per Month

July 21, 2026 Selling Gym Memberships
Isaac Morgado’s gym generates about 140 leads a month, roughly five times what an average gym pulls in. Here's his entire content system.
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Gym owner Isaac Morgado and Two-Brain CEO John Franklin with text "Content that drives leads"

How This Gym’s Content System Generates 140 Leads a Month

July 20, 2026 Podcast
Isaac Morgado’s gym content system generates 140+ leads per month. Here's his entire content-creation process.
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