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Gym owner Darren Thornton with text "SOLVE YOUR STAFFING PROBLEMS"

From Part-Timers to A-Players: How Smart Gyms Fund Real Careers

September 9, 2026 Hiring Staff
Struggling to hire and keep good coaches? Learn why your gym's staffing problems are really a pricing problem.
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Two-Brain alum Darren Thornton coaching at his gym Defy

7 Full-Time Coaches, $1 Million a Year and a 10-Week Vacation

September 8, 2026 Gym Operations Hiring Staff
This gym owner built a hiring process that filters out 95% of applicants, and his membership model funds seven full-time coaching salaries.
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Gym owner Darren Thornton and Two-Brain CEO John Franklin with text "FROM $108K TO $1 MILLION"

This CrossFit Gym Does $1M a Year With 7 Full-Time Staff

September 7, 2026 Podcast
Two-Brain alum Darren Thornton built a CrossFit gym doing over a million dollars a year in revenue with seven full-time coaches on salary.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "I WOULD CHANGE EVERYTHING"

What I Would Do If I Was Launching a Gym From Scratch in 2026

September 3, 2026 Podcast
If Chris Cooper started a new gym tomorrow, what would he do? Tune in to hear what's he's learned from 30 years in the industry.
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gym background with athlete doing a pull-up and text "HOW TO START A PROFITABLE GYM"

Building a Gym From Scratch: What I’d Do Differently

September 2, 2026 Gym Operations
After owning a gym for over 20 years, Chris shares exactly what he'd do differently if he were starting over with a new gym today.
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Gym background with text "WHY YOUR GYM IS STUCK"

The 6 Reasons Your Gym Is Stuck

September 1, 2026 Gym Operations
Chris Cooper lays out the six most common reasons gyms plateau—and how to break through what's holding your gym back.
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