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Two-Brain founder Chris Cooper with text "It goes down in the DMs"

How to Turn Your Gym’s DMs Into a Client-Closing Machine

June 25, 2026 Podcast
Chris explains why your DMs might be the most underused sales channel your gym has, and how to use them without sounding pushy or salesy.
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Gym owner sends a DM saying "Hey, thanks for the follow. Are you training anywhere right now?"

The Conversations You’re Skipping Are Costing Your Gym Members

June 24, 2026 Gym Marketing
Your gym's social media is full of warm leads. Here's how to turn DM conversations into booked intros and new members.
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8 Content Ideas to Grow Your Gym With Social Media

June 23, 2026 Gym Marketing
See the eight content ideas Two-Brain gym owner Joe Strada used to go viral and grow his gym with social media.
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Gym owner Joe Strada and Two-Brain CEO John Franklin with text "HIS GYM CONTENT GOES VIRAL"

Steal These 8 Content Ideas From a Viral Gym Owner

June 22, 2026 Podcast
Gym owner Joe Strada has built one of the best content strategies in the industry. Hear his best ideas, then adapt them for your own gym.
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Two-Brain founder Chris Cooper with text "FACEBOOK STILL DOMINATES"

How I Get More Leads From Facebook Than Paid Ads

June 18, 2026 Podcast
Chris Cooper gets more leads from free Facebook posts than almost any other marketing channel. Here are his exact strategies.
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Cheering people after gym workout with text "A photo like this can bring in your next member."

How to Get Gym Leads From Facebook Without Spending a Dime

June 17, 2026 Gym Marketing
Chris get more leads from Facebook posts than paid ads. Most of those posts are just photos with a story attached.
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