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Two-Brain founder Chris Cooper with text "MEMBERS WHO SELL FOR YOU"

How to Sell More Expensive Memberships in Your Gym

October 1, 2026 Podcast
Why do some gyms have members who bring friends and stay for years, while others struggle to keep the clients they have?
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Two women in gym with text "4 TYPES OF GYM MEMBERS"

The 4 Types of Members in Your Gym and What They Need From You

September 30, 2026 Member Retention
Stop competing with chain gyms on price. Here's how to prescribe and sell high-value coaching your prospects will actually say yes to.
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Gym member doing box jumps with text "STOP COMPETING ON PRICE"

How to Sell High-Value Coaching Prospects Say Yes To

September 29, 2026 Selling Gym Memberships
Stop competing with chain gyms on price. Here's how to prescribe and sell high-value coaching your prospects will actually say yes to.
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Two-Brain CEO John Franklin with text "'What if they say no?'"

How to Sell More Expensive Memberships in Your Gym

September 28, 2026 Podcast
Tune in to learn how to sell high-value coaching in your gym with confidence, without sounding pushy or salesy.
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Two-Brain CEO John Franklin with text "It's not a leads problem"

The Real Reason Your Gym Stopped Growing

September 24, 2026 Podcast
If your gym has been stuck at the same revenue number for a year, you probably think you need more leads. You’re only half right.
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Gym background with text "why your gym is stuck"

Your Gym Isn’t Stuck Because of Leads

September 23, 2026 Gym Operations
When a gym stops growing, it almost always comes down to one of two problems. Find out which one is keeping you stuck and how to fix it.
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