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Gym member doing box jumps with text "STOP COMPETING ON PRICE"

How to Sell High-Value Coaching Prospects Say Yes To

September 29, 2026 Selling Gym Memberships
Stop competing with chain gyms on price. Here's how to prescribe and sell high-value coaching your prospects will actually say yes to.
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Two-Brain CEO John Franklin with text "'What if they say no?'"

How to Sell More Expensive Memberships in Your Gym

September 28, 2026 Podcast
Tune in to learn how to sell high-value coaching in your gym with confidence, without sounding pushy or salesy.
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Two-Brain CEO John Franklin with text "It's not a leads problem"

The Real Reason Your Gym Stopped Growing

September 24, 2026 Podcast
If your gym has been stuck at the same revenue number for a year, you probably think you need more leads. You’re only half right.
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Gym background with text "why your gym is stuck"

Your Gym Isn’t Stuck Because of Leads

September 23, 2026 Gym Operations
When a gym stops growing, it almost always comes down to one of two problems. Find out which one is keeping you stuck and how to fix it.
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Two members doing kettlebell swings with text "HOW TO SELL MORE PERSONAL TRAINING"

Is Your On-Ramp Making Your Coaching Look Cheap?

September 22, 2026 Selling Gym Memberships
If personal training is stuck at 10% of your revenue, look at your on-ramp or onboarding package before you blame your members.
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Two-Brain CEO John Franklin with gym owners Tanya and Meredith and text "We're stuck at $30K"

Our Gym Revenue Has Plateaued … Now What? (Live Coaching)

September 21, 2026 Podcast
John leads a live mentorship session with Steven and Andreia, who are 40 days from opening their first gym after nine years of planning.
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