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Two-Brain founder Chris Cooper with text "Is it time to rethink the Games" (CrossFit Games)

Do the CrossFit Games Still Benefit Affiliates?

July 22, 2026 News and Views
The CrossFit Games turn 20 this year. Are they still doing their job for affiliates? Chris Cooper shares his thoughts.
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Gym owner Isaac Morgado with text "STEAL HIS GYM CONTENT SYSTEM"

The Monday Morning Habit Behind 140 Gym Leads per Month

July 21, 2026 Selling Gym Memberships
Isaac Morgado’s gym generates about 140 leads a month, roughly five times what an average gym pulls in. Here's his entire content system.
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Gym owner Isaac Morgado and Two-Brain CEO John Franklin with text "Content that drives leads"

How This Gym’s Content System Generates 140 Leads a Month

July 20, 2026 Podcast
Isaac Morgado’s gym content system generates 140+ leads per month. Here's his entire content-creation process.
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Two-Brain CEO John Franklin with text "How much should you charge?"

How to Know Exactly What to Charge at Your Gym

July 16, 2026 Podcast
Don't set your prices by copying the gym down the street. Set data-backed prices that let you pay coaches well and run a profitable gym.
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Image of Two-Brain Business' Rate Per Session Calculator with text "This calculator will do the math for you"

The Data-Backed Way to Price Your Gym Memberships

July 15, 2026 Gym Operations
If you’ve ever guessed at your pricing the same way, there’s a better method, and it comes down to one metric: revenue per session.
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Iron Tribe gym owner Jamie Warren with text "He doubled profitability by adding semi-private"

Adding Semi-Private Training to a Fully Booked Gym Schedule

July 14, 2026 Selling Gym Memberships
Gym owner Jamie Warren added semi-private training to an already-packed group class schedule and doubled his gyms' profitability.
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