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Two-Brain founder Chris Cooper and CEO John Franklin with text "I WOULD CHANGE EVERYTHING"

What I Would Do If I Was Launching a Gym From Scratch in 2026

If Chris Cooper started a new gym tomorrow, what would he do? Tune in to hear what's he's learned from 30 years in the industry.
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gym background with athlete doing a pull-up and text "HOW TO START A PROFITABLE GYM"

Building a Gym From Scratch: What I’d Do Differently

After owning a gym for over 20 years, Chris shares exactly what he'd do differently if he were starting over with a new gym today.
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Gym background with text "WHY YOUR GYM IS STUCK"

The 6 Reasons Your Gym Is Stuck

Chris Cooper lays out the six most common reasons gyms plateau—and how to break through what's holding your gym back.
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Two-Brain founder Chris Cooper and text "You're So Close to Breakthrough"

Why Most Gym Owners Never Reach $100K

Chris Cooper breaks down the six problems that show up again and again in struggling gym and how to know which one is holding you back.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "Turn Maybe Into Yes"

How to Land a Gym Client in 15 Minutes

Chris Cooper closes a gym sale in less than 15 minutes with a deliberately difficult prospect. Tune in to hear the live sales role-play.
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Two-Brain founder Chris Cooper with text "I close sales in 12 minutes"

Exactly How I Close New Gym Clients in 12 Minutes

Chris Cooper has closed hundreds of clients at his gym and can usually do it in 12 to 15 minutes. Here's exactly how.
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