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Two-Brain founder Chris Cooper with text "STOP TRYING TO SELL"

How to Sell Without Feeling Slimy (For Gym Owners)

August 13, 2026 Podcast
Ever avoided asking for the sale because it felt slimy? You're not alone, but it’s costing you clients who need your help.
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Coach/gym owner with three older female gym clients

Selling Is an Act of Coaching

August 12, 2026 Selling Gym Memberships
Chris shares three mindset shifts will change your gym's sales process so you can sell more memberships and change more lives.
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empty gym

Why 80% of Your Gym’s Leads Never Book an Appointment

August 11, 2026 Selling Gym Memberships
Fix your gym's lead conversion problem with a simple framework: Call, Consistency, Calendar, Confirm. Here's how to use it in your gym.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "STOP BUYING MORE LEADS"

Why Your Gym Isn’t Converting Leads Into Members

August 10, 2026 Podcast
Steal Two-Brain's Lead Nurture Toolkit—the exact scripts and follow-up cadence to turn “maybe” into a booked consultation.
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Two-Brain CEO John Franklin with text "These Mistakes Are Killing Your Sales"

The 5 Biggest Sales DM Mistakes Gym Owners Make

August 6, 2026 Podcast
Chris and John share word-for-word DM scripts that turn Instagram followers and commenters into paying gym clients.
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5 DM Mistakes That Are Killing Your Gym’s Leads

August 5, 2026 Selling Gym Memberships
Stop letting leads slip away. Find out the five DM conversation mistakes gym owners make most often and how to fix each one.
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