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Two members doing kettlebell swings with text "HOW TO SELL MORE PERSONAL TRAINING"

Is Your On-Ramp Making Your Coaching Look Cheap?

September 22, 2026 Selling Gym Memberships
If personal training is stuck at 10% of your revenue, look at your on-ramp or onboarding package before you blame your members.
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Two-Brain CEO John Franklin with gym owners Tanya and Meredith and text "We're stuck at $30K"

Our Gym Revenue Has Plateaued … Now What? (Live Coaching)

September 21, 2026 Podcast
John leads a live mentorship session with Steven and Andreia, who are 40 days from opening their first gym after nine years of planning.
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Two-Brain CEO John Franklin with gym owners Steven Smith and Andreia Onofre Smith and text "NO TURNING BACK NOW"

We Are About to Open a Gym … Now What?

September 17, 2026 Podcast
John leads a live mentorship session with Steven and Andreia, who are 40 days from opening their first gym after nine years of planning.
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Two-Brain mentees Steven and Andreia with their family, their gym and text "WHAT WE FIXED BEFORE THEY OPENED"

What Really Happens in a Two-Brain Mentorship Session

September 16, 2026 Gym Operations
People ask us all the time what a Two-Brain mentorship session really looks like. It’s easier to show than explain, so here’s a real one.
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CrossFit gym owner and Two-Brain mentor Daniel Purington speaking at the Two-Brain Summit

This Gym Owner Ditched His Cheap On-Ramp and Doubled His Revenue

September 15, 2026 Hiring Staff
Daniel Purington rebuilt his onboarding process, more than doubling his revenue and solving his biggest staffing problems.
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Gym owner Dan Purington and Two-Brain CEO John Franklin with text "FROM $20K TO $60K MONTHS"

How This Gym Generates $700K Revenue With Only 190 Members

September 14, 2026 Podcast
Two-Brain mentor Dan Purington runs a CrossFit affiliate doing north of $700,000 a year in revenue with fewer than 200 members.
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