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What I Would Do If I Was Launching a Gym From Scratch in 2026
Ashlyn Anderson
September 3, 2026
Podcast
If Chris Cooper started a new gym tomorrow, what would he do? Tune in to hear what's he's learned from 30 years in the industry.
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Building a Gym From Scratch: What I’d Do Differently
Chris Cooper
September 2, 2026
Gym Operations
After owning a gym for over 20 years, Chris shares exactly what he'd do differently if he were starting over with a new gym today.
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The 6 Reasons Your Gym Is Stuck
Chris Cooper
September 1, 2026
Gym Operations
Chris Cooper lays out the six most common reasons gyms plateau—and how to break through what's holding your gym back.
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Why Most Gym Owners Never Reach $100K
Ashlyn Anderson
August 31, 2026
Podcast
Chris Cooper breaks down the six problems that show up again and again in struggling gym and how to know which one is holding you back.
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How to Land a Gym Client in 15 Minutes
Ashlyn Anderson
August 27, 2026
Podcast
Chris Cooper closes a gym sale in less than 15 minutes with a deliberately difficult prospect. Tune in to hear the live sales role-play.
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Exactly How I Close New Gym Clients in 12 Minutes
Chris Cooper
August 26, 2026
Selling Gym Memberships
Chris Cooper has closed hundreds of clients at his gym and can usually do it in 12 to 15 minutes. Here's exactly how.
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