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Two-Brain CEO John Franklin with text "These Mistakes Are Killing Your Sales"

The 5 Biggest Sales DM Mistakes Gym Owners Make

August 6, 2026 Podcast
Chris and John share word-for-word DM scripts that turn Instagram followers and commenters into paying gym clients.
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5 DM Mistakes That Are Killing Your Gym’s Leads

August 5, 2026 Selling Gym Memberships
Stop letting leads slip away. Find out the five DM conversation mistakes gym owners make most often and how to fix each one.
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Images of DM scripts with text "Sell-by-chat scripts for gym owners"

How to Sell Gym Memberships in Your DMs

August 4, 2026 Selling Gym Memberships
The gym owners who grow are the ones who talk to the most people. Here's how to sell gym memberships in your DMs without sounding salesy.
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Two-Brain founder Chris Cooper and CEO John Franklin with text "FOLLOWERS DON'T PAY THE BILLS"

How to Turn Online Followers Into Paying Gym Members

August 3, 2026 Podcast
Chris and John share word-for-word DM scripts that turn Instagram followers and commenters into paying gym clients.
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Chris Cooper holding his book "Start a Gym" with text "skip the hard part"

The Gym Owner’s Shortcut I Wish I Had 20 Years Ago

July 30, 2026 Podcast
Chris breaks down which book he'd hand you depending on exactly where you are in your gym ownership journey.
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Stressed out gym owner

How to Skip Years of Trial and Error as a Gym Owner

July 29, 2026 Personal Development
Gym owners struggle with the same problems over and over. Here’s the book Chris would hand you, depending on where you are right now.
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