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Two-Brain founder and gym owner Chris Cooper with text "What's a good churn rate for a gym?"

Stop Bleeding Members: Why 3% vs. 5% Churn Makes or Breaks Your Gym

September 29, 2025 Podcast
Stop bleeding members. Join Coop’s free retention training on September 30 at noon Eastern in Gym Owners United.
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A photo of fitness clients doing planks with the text "group is gone?"

He Cut Group Fitness—and Now His ARM Is $500+

September 26, 2025 News and Views
Kevin Munoz got rid of big group classes at Peak PT in Maryland and bounced back from pruning to have his best year ever.
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Gym owner Kevin Munoz with text "80% Close Rate on High-Value Gym Sales"

He Gives His Training Plans Away for Free—and Still Closes 80% of Sales!

September 25, 2025 Podcast
Coop presents the ARM leaderboard and breaks down exactly how top gyms earn between $500 and $850 per member each month.
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A stack of colored bumper plates labeled with Two-Brain tactics that can be use to increase ARM.

The Bumper-Plate Method for Huge Average Revenue Per Member

September 24, 2025 Gym Operations
Stack these "45-lb." plates in your gym and you'll earn more without having to add a single new member.
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A smiling gym owner stands in his training space.

They Used These Tactics for $500 ARM—You Can, Too

September 23, 2025 Gym Operations
Chris Cooper lays out a Top 10 leaderboard and 10 battle-tested tactics to help you boost average revenue per member.
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Two-Brain founder Chris Cooper with text "10 Proven Tactics to Earn More Per Member at Your Gym"

10 Proven Tactics to Earn More Per Member at Your Gym

September 22, 2025 Podcast
Coop presents the ARM leaderboard and breaks down exactly how top gyms earn between $500 and $850 per member each month.
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