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A prescription pad on which a fitness trainer has written a plan for a client in blue ink.

The Prescriptive Model: The Key to Revenue and Retention in Microgyms

February 20, 2023 Gym Operations
Chris Cooper details a model that's been proven to generate more sales, improve retention and increase average revenue per member in gyms.
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A woman in a gym takes a selfie while another client looks on in the background.

TikTok Shaming and Your Gym: Got a Code of Conduct?

February 17, 2023 News and Views
Scenario: One client films a video and then calls out another client who's in the background. Both are angry. Are you prepared?
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Ask a Lawyer: Limiting Your Exposure With Gym Employees and Contractors

Ask a Lawyer: Limiting Your Exposure With Gym Employees and Contractors

February 16, 2023 Gym Operations Podcast
Gym-owning lawyer Matthew Becker gives his tips for reducing risk and taking smart steps to insulate your business.
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A hand wearing a white glove holds a silver tray with a card that reads "coaching" in elegant script.

Adding a “High Ticket” Option at Your Gym: Why, How and When

February 15, 2023 Selling Gym Memberships
Chris Cooper explains why some clients will jump at the chance to buy the best solution to their problems regardless of cost.
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A hand is about to place the final block on a stack of wooden blocks with upward arrows on them.

The Value Stack: High-Speed Solutions for Gym Clients

February 14, 2023 Selling Gym Memberships
Here's how to solve problems and create high-value service packages that will generate huge revenue for your fitness business.
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How to Set Gym Rates (and 3 Ways to Charge More)

February 13, 2023 Podcast Selling Gym Memberships
Chris Cooper explains how to use sound business principles to come up with prices that will ensure the profitability of your gym business.
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