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A photo of an empty functional fitness gym with light streaming in through a window.

Poorly Attended Classes Are Costing You a Lot of Money

December 9, 2022 News and Views
Here's how to calculate what you make per class—and what to do instead if a time slot is draining money from your gym.
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Her Gym Grossed $6k Per Month. Now It Pays Her $6k Per Month.

Her Gym Grossed $6k Per Month. Now It Pays Her $6k Per Month.

December 8, 2022 Gym Operations Podcast
Ashley Kates provides incredible stats that show the effects of mentorship on her gym business in Lexington, South Carolina.
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How to Build a Referral Network for Your Gym

How to Build a Referral Network for Your Gym

December 5, 2022 Gym Marketing Podcast
Your clients aren't salespeople, even if they see the value of your service. But you can still use them to acquire more people just like them.
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Group of athletic seniors in an exercise class in a gym. Focus is on senior woman having fun with her fitness instructor.

Good Times for Gym Owners, Says New York Times

December 2, 2022 News and Views
A new article reveals data that suggests the fitness industry is recovering from two years of pandemic-fueled hardship.
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The Secrets of Huge Client Counts in Coaching Gyms

The Secrets of Huge Client Counts in Coaching Gyms

December 1, 2022 Member Retention Podcast
Jake Fields has close to 300 members at his CrossFit affiliate. He shares exactly how he retains and acquires clients.
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A graphic showing a red stick person pole-vaulting over a gap between two ledges.

Start With 150 Gym Clients to Avoid the “Valley of Death”

November 30, 2022 Gym Operations
If you're overly ambitious when you open a gym, you'll create a giant pit you'll probably fall into before reaching success.
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