About

Jay Rhodes

Unlock Your Potential, Transform Your Gym and Create the Life You Want

 

Fitness has always been my passion. I discovered its power early through athletics, but, like many gym owners, I struggled to turn that passion into a thriving business. Even with kinesiology and education degrees, I found myself supply-teaching high school while running what I thought was a great gym. 

We were working hard but couldn’t “crack the code.”

For four years, we operated with heart but no clear direction. Eventually, I began to question if running a gym was even sustainable long term. But deep down, I knew one thing: I didn’t want to do anything else.

In 2016, I made a decision that changed everything. 

I realized, “We don’t know what we don’t know.” That meant asking for help—a hard step for me—and being open to change and bold action. “That’s how we’ve always done it” wasn’t going to cut it anymore.

What followed was nothing short of transformative. Within three years of starting with Two-Brain, we grew our gym to 5X its revenue. In the years that followed, we’ve built an amazing team and stepped out of the daily grind.

My wife Lacey and I went from wearing all the hats to focusing on what we do best—helping others. This shift didn’t just grow our gym; it changed our lives, created full-time positions in fitness, and, truth be told, provided better and more consistent service to our members.

How I Can Help You

Since joining the Two-Brain Business mentoring team in 2018, I’ve had the privilege of helping dozens of gym owners break through their own glass ceilings and create businesses they’re proud of.

My mentoring style combines strategic vision with practical coaching. I’ll guide you to see the bigger picture for your business while empowering you to take the right actions today. Together, we’ll identify the roadblocks holding you back, tackle them head on and put systems in place for sustainable growth.

I work “upstream,” helping you anticipate challenges before they arise and creating a roadmap that aligns your business with your personal goals. Whether it’s building a stronger team, improving your gym’s profitability or finally finding the balance you crave, I’ll be in your corner, helping you take confident, purposeful steps forward.

The truth: When you’re no longer worrying about your own needs, you become exponentially better at serving others—your clients, your team and your family. That’s what I want for you.

If you’re ready to stop spinning your wheels, take control and build a gym that gives back to you as much as you give to it, let’s work together.

The life you want is possible—it’s time to make it happen.

"If you’re ready to stop spinning your wheels, take control and build a gym that gives back to you as much as you give to it, let’s work together. The life you want is possible—it’s time to make it happen."

the definition of insanity is

Trying the Same Thing Over and Over Again
And Expecting Different Results

Join the Two-Brain Business Mentoring Program and start making real progress over the next 52 weeks.