For gym owners already making $100K+

Scale your gym to the next level

Watch the video, then apply for a Tinker readiness call.

What Tinker is

100 gym owners dedicated to building the best fitness businesses in the world

Tinker is the top tier of Two-Brain mentorship. It’s for owners whose gym is already doing well, who know there’s another level, and who want to be around people already playing at it. Every member gets direct access to their own Tinker coach.

Members are working on the next version of their business: building a team that runs the floor without them, owning the building, turning the gym they built into a $1 million net worth and beyond.

In the group, you’ll find owners running single locations bigger than you thought possible, owners with multiple locations, and owners who have already crossed seven figures in revenue or net worth. They share what’s working, they tell you the truth, and they raise your standard for what a good year looks like.

Your Tinker coach is a gym owner who has already built a successful business at the Tinker level. You can reach your coach directly when something comes up, and they help you set the plan each quarter and hold you to it.

There are groups in North America and Europe, so everything runs in your time zone. Membership is capped at 100.

Meetups

Less conference room. More connection.

Every quarter, there’s a meetup in North America and one in Europe. You choose which to attend. The sessions are all about your gym. The rest of the time gets you out of the hotel: You might spend a day on a ranch or play pickleball with the group. That time is where the real connections get made.

The people you meet here are the ones you’ll still be texting in five years.

A large group of gym owners and fitness professionals posing together at a Two-Brain Business community event
A group of fitness entrepreneurs celebrating together on a staircase at a Two-Brain Business event
Gym owners and fitness business professionals gathered for a group photo at a Two-Brain Business event
A group of fitness business owners celebrating a major business milestone at a Two-Brain Business event

Who you work with

Led by owners who got there first.

Two leads for the big decisions. A coaching team to keep you moving.

Joleen Bingham

Tinker lead, North America

Joleen Bingham

Former owner of five gyms

Multiple 6-figure gym exits.
Previous owner of 13 Stripes CrossFit, 13 Stripes Fitness, Iron Edge Sports Performance, Rebuild Fitness and Omni Fitness.
Mentored more than 300 gym owners.
Invests in syndications, real estate and other traditional-style investing.

Lisa Palmer

Tinker lead, Europe

Lisa Palmer

Founder of three gyms in the UK

16 years in the fitness industry and 15 in healthcare.
Runs her own gym in one hour per week.
Mentored more than 200 gym owners.
Invests and trades in financial markets.

Picture of Coach, N. America

Coach, N. America

Kenny Markwardt

CEO, Sandpoint Strength and Conditioning

Built a 300-member gym that his team runs, so he can coach Two-Brain's highest-level owners.

Picture of Coach, N. America

Coach, N. America

Corey Lewis

CEO, Xtra Mile Fitness

Built a successful gym over 15 years, and now coaches Two-Brain Tinkers.

Picture of Coach, Europe

Coach, Europe

Liam O'Toole

Owner, Wicklow Strength and Fitness

Bought a struggling gym during the pandemic, turned it into a fully team-run $800,000-a-year business, and now helps owners across Europe do the same.

How it works

A plan, people to hold you to it, and owners who’ve already made the climb.

Everything in Tinker is built around one job: helping you take a good gym to the next level.
1

Four meetups a year

One each quarter, in North America or Europe. You choose which to attend. This is where peers become friends.

2

A coach who is always there

Tinker coaches are among the most successful gym owners in Two-Brain. Whenever something comes up, you have someone to call.

3

The whole Two-Brain network

Need an intro, an expert or a second opinion? You can lean on everyone in Two-Brain, from leadership to the mentor team.

4

A 90-day plan to keep you moving

Every quarter you set clear goals for your gym, and the group holds you to them. It keeps you focused on what moves the business forward.

5

Weekly group coaching

Bring what you are stuck on. Work it out live with a coach and owners who have already solved it.

6

A room that raises your standard

When the owners around you are posting record months, your idea of a good year changes fast.

Members

In their words and their numbers.

Jasper Van OostPrimer · Belgium
Bryce BroomeSouris Valley CrossFit · USA
Chris LomenRipple Effect Community Fitness · USA
Patrick ClaffeyRxGym & CrossFit Didsbury · UK
Stephanie PoelmanPherform Gym · Hong Kong
Derek BatmanHardbat Athletics · USA
"When I joined Growth the magic client number I was chasing was 134. Now, 6 months into Tinker, we are just three clients shy of 170, which was the dream number I set when I started. When I opened the doors in 2022, I genuinely would not have thought that was possible."

Henry Devas, Bond Fitness

"On track for another $40K+ month, plus $13K in new income outside the gym."

Armando & Julissa Chavez, RepZ Fitness

"$12K in new Q1 revenue from one new program."

Luke Amaral, Movement Strength

"LTV jumped from $£3K to £5K$ after our retention work."

Adam Clasper, Primal Movement Fitness & Nutrition

"Just shy of an 11% revenue increase, with work hours decreased."

Nick Showman, Showtime S&P

Ready to find out if you're a fit?

Tinker is capped at 100 gym owners and entry is by application. Tell us where your business is now, and we’ll tell you honestly whether this is the right room for you.

Questions

The things owners ask on the readiness call.

Tinker is the highest level of Two-Brain mentorship. Our core program is built to get gym owners to $100,000 in net owner benefit. Tinker starts there. It puts you in the room with the best gym owners in the world, gives you more coaching and more accountability, and focuses everything on reaching $1 million net worth and beyond.

You get four meetups a year, and you can attend any of them, in North America or in Europe. Mix and match as you like. The meetup and two meals a day are included; your flight and hotel are not.

Locations change every year. Last year, the North American group met in Miami, Phoenix, Chicago and Denver. The European group met in London, Dublin, Madrid and the Algarve.

Yes. Tinker Europe is led by Lisa Palmer, who is from the United Kingdom. The group has members from more than 15 European countries, with meetups and calls that run in European time zones.

The investment in the Tinker program is $18,500 for the year. Payment plans are available.

No. Members usually come in at $100,000 or more in net owner benefit, with enough time to think strategically.

Start with Two-Brain Mentorship. A mentor who has already built a profitable gym will help you reach $100,000 in net owner benefit and buy back your time. When you get there, Tinker is the next step.