“So if I’m looking at my Google Business Profile, it’s showing me some places I can improve.”
I said that word for word when I recorded a live walk-through of my new guide, “The 1-Hour Marketing Audit for Gym Owners.” (Send me a DM through Gym Owners United to request it.)
I had literally caught a leak in my own gym’s funnel on camera.
I created the marketing audit to help gym owners catch pipeline problems in just 60 minutes, and when I reviewed my funnels personally, I got instant proof that the guide works—really, really well.
Catching my own error stung, but it proved the point:
You need to audit your funnels regularly because systems deteriorate over time.
Nothing is “one and done.” You must build and maintain your systems if you want a world-class business.
In my case, I realized I had stopped posting to Google Business Profile six months ago.
“I am not updating this nearly often enough! My last post was six months ago. People might even think that I’m not open anymore. That’s scary!” I said.
I found more problems:
“When did I last respond to a review? Uh-oh. … This is kind of a scary realization. The last one was 2023.”
Ouch.
“This is a big flashing beacon for me that I need to improve here.”
Double ouch.
But you know what would have been way worse than discovering these issues on camera?
Not discovering them at all.
So here’s a question for you:
Have you audited your funnels lately? Or ever?
Get my guide to find your leaks in 60 minutes or less.
If you want to see the exact moment when I discover I’m leaking leads, head to 6:33 in this video—then watch the rest so you can fix your funnels:
Real Problems and Swift Solutions
I did this exercise and recorded it in one take—and I didn’t edit out my personal funnel leaks to show you “marketing perfection.”
I wanted to show you how the right tools can be used to ID problems and fix them fast.
I’ve run a gym for two decades, and I founded a mentorship company to help gym owners run better businesses, yet this simple audit identified a chink in my armor in just 10 minutes.
The audit also confirmed that other aspects of my business are great.
For example, my Kilo website shows visitors exactly how to take the next step. The calls to action are clear, my buttons are prominent, my forms are clean, and my automations are dialed. I’m not losing a single lead there.
But I don’t want to lose even one chance to help someone get fitter.
And I don’t want you to miss out on new clients, either.
My new guide is a simple, 26-page workbook that will lead you through a systematic audit of the funnels that bring people into your business. It covers:
- Website SEO.
- Google Business Profile.
- Social media.
- AI, including ChatGPT and Claude.
- Website UX and functionality.
- Phone, email, text and DM systems.
- Lead tracking and nurture.
- Appointment bookings and sales systems.
At the end of the audit—which takes no more than one hour—I’ll help you identify your greatest opportunity and take clear steps to capitalize on it.
I found a huge but quickly fixable problem.
What will you find?
Or three better questions:
- What won’t you find if you don’t get my new guide and do this audit?
- How many prospective clients will you lose?
- How much revenue will you leave on the table?
Send me a DM to request my new guide. Let’s spend one high-value CEO hour fixing critical business systems so you can change more lives and earn more.
And if you want to apply this seek-and-destroy approach to problem-solving in every aspect of your business, let’s talk about working together.
