Certified Two-Brain mentor

Corey Lewis

Tinker level

CEO, Xtra Mile Fitness

St. Louis, Missouri

Corey Lewis opened his business with three partners in 2012 but bought them out within 18 months to become sole owner.

Corey Lewis

8 years

Average time of service across his team, with one coach at 12 years

95%

Of his coaches are developed through a comprehensive internship program

5 to 10 hours

A week in the gym now, down from 12-plus-hour days

Works on

HYROXPersonal trainingStaff & leadership

Certifications

The story

Over the next years, he built an impressive team that now includes a full-time GM and two full-time coaches in addition to many part-time trainers. Once just offering group CrossFit classes, Xtra Mile now focuses on group classes, personal training, semi-private training and nutrition coaching.

Corey followed Two-Brain and Chris Cooper for years but didn’t consider mentorship until the COVID crisis. “COVID cut my membership base in half, and I reopened thinking they would all come back,” Corey said. “I kept trying to do the same things we had always done, and after a year we still had not grown back to profitability. So in October 2021, I joined Two-Brain.”

Things improved quickly after that, and Corey ascended to the Tinker level about 18 months later. “I went from working 12-plus-hour days every day and being on the verge of burnout to spending about five to 10 hours a week in my gym and living my Perfect Day most days. I never believed that was a possibility, and now that I have experienced it, I want to share that with others.”

“My mission as a mentor is to help gym owners experience the same joy I now have being a gym owner.”

Corey is on the board of Lift for Life Gym, a nonprofit that provides youths with a safe place to train, receive tutoring and enjoy a warm meal. He’s also an ambassador for Brace for Impact 46, a nonprofit that serves Haiti and St. Louis. With that experience, Corey has a special interest in working with owners of service-based gyms.

Additionally, Corey has experience with partnerships, opening and closing second locations, buying gyms, developing staff, and adjusting business models for greatest profitability. He holds a bachelor’s degree in interdisciplinary studies, with a focus on exercise science, business and communications.

He enjoys spending time with his wife, Brittany, and his “dog children,” Hank and Bruce, especially hiking, kayaking and seeing the world. A diehard fan of the Cardinals and Blues, Corey loves watching all sports and collecting memorabilia.

You are matched, not assigned.

On your free call we look at your model, your market and your numbers, then pair you with the mentor who has already solved the problem in front of you. If the fit is wrong, say so and we move you.

Start making real progress.

Join the Two-Brain mentoring program and work the next 52 weeks with a mentor who has run the business you are running.