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Rickard Björnekärr is the CEO of Escapist CrossFit in Berlin, Germany, where he has built one of the most profitable microgyms in the country.
But he doesn’t just run a gym—he builds businesses, helps gym owners hit their $100,000 net owner benefit goals, and proves that gym ownership can be both profitable and freeing.
Rickard is also 100 percent remote from his own gym, leading a team that drives its growth without his physical presence—a testament to the systems and leadership strategies he teaches.
In 2018, Rickard discovered Two-Brain Business, recognizing Chris Cooper’s approach as the most logical path to success for microgym owners. Since becoming a mentor, he has helped gym owners across Europe:
· Add at least €43,000 in extra profit in their first year using Two-Brain strategies.
· Reach their $100,000 net owner benefit goals.
· Implement systems that allow them to work on their businesses instead of in them.
Rickard’s expertise doesn’t stop at fitness. With 15 years of experience in sales development, lead generation and project management, he understands how to acquire and retain high-value clients, optimize pricing, and scale businesses sustainably.
Rickard is the founder of Coaches Congress Berlin, an event that started in 2022 and quickly grew into an international congress for gym owners and coaches. His vision was to create a space where gym owners could connect, learn and grow so they could turn their businesses into high-performing, profitable ventures that have a greater impact.
“My vision was from the beginning to help thousands of people with their health and fitness. Becoming a mentor has been one of the greatest levers to make this happen. Now, I get to help the best people in the world—the gym owners—so they can impact even more lives than I could alone.”
Rickard’s superpowers include:
· Seeing problems as opportunities and taking action to solve them.
· Helping entrepreneurs find simple, profitable solutions.
· Challenging business owners to think bigger and implement faster.
· Building teams and systems that create financial freedom.
Rickard speaks Swedish, Finnish, German and English, along with conversational Danish and Norwegian. He is a dedicated father of three daughters and, by necessity, has become an unintended horse expert—something that naturally happens when your kids are passionate about riding.
