Certified Two-Brain mentor

Joleen Bingham

Tinker Mentor, North America

Former Owner, 13 Stripes Fitness, Rebuild, Omni

Harrisburg, Pennsylvania

Joleen loves guiding entrepreneurs to reach the next level of success.

Joleen Bingham

4x

Revenue growth at her first gym before she opened a second

3 months

To profitability at her second location, with 70 percent of revenue from personal training

Before 40

Age at which she reached functional retirement

Works on

Multiple locationsPersonal trainingSemi-privateStaff & leadershipWealth

Certifications

The story

She helps these clients clarify their strategies for building wealth and develop their leadership skills so they can grow personally and professionally.

As a parent of three who has been overwhelmed, over-stressed and overworked, Joleen loves working with parents and people who are struggling to make their businesses successful while still working other jobs.

In her role as the CEO and owner of 13 Stripes Fitness, Rebuild Fitness Training and Omni Fitness, Joleen achieved functional retirement before the age of 40.

When she and husband Leighton purchased 13 Stripes CrossFit in 2016, she had just given birth to their second child, and Leighton missed much of the first three weeks of the infant’s life working at the gym in Harrisburg, Pennsylvania. Given the stress on their marriage, the Binghams contacted Chris Cooper and started with Two-Brain Business in 2017.

After quadrupling their revenue, Joleen opened a second location, 13 Stripes Fitness, in nearby Dillsburg. Applying what she had learned, she achieved profitability in just three months, with personal training providing 70 percent of the revenue.

She is now committed to helping others improve their businesses and create amazing lives for themselves and their families outside those businesses.

From there, she continued to expand by starting Rebuild Fitness Training, which specializes in working with people who are in chronic pain or returning to fitness after illness, injury or surgery. Most recently, she purchased another gym, Omni Fitness, which is a personal-training-only studio.

This expansion has allowed Joleen to create additional revenue streams including residential real estate and other investments.

In addition to numerous fitness credentials, Joleen holds a bachelor of science degree in chemistry and a master’s degree in curriculum and instruction. She was a science and gifted-education teacher for 12 years and is highly skilled in helping people learn new things.

In her spare hours, provided by her successful businesses, Joleen enjoys learning new things, spending time with her three children and traveling.

You are matched, not assigned.

On your free call we look at your model, your market and your numbers, then pair you with the mentor who has already solved the problem in front of you. If the fit is wrong, say so and we move you.

Start making real progress.

Join the Two-Brain mentoring program and work the next 52 weeks with a mentor who has run the business you are running.