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By the Numbers: Leads and Set Rate

Chris Cooper presents tips from gym owners who are generating more leads and booking more appointments than anyone else.

Daily Directive: July 28

You can probably charge twice as much as you’re currently charging. Chris Cooper tells you exactly how to do it.

The New Client Journey: Motivational Interviewing

The Covid lockdown created a lot of opportunities to learn. One of the most important lessons: Coaches must connect with clients one on one.

Expensive or Free: How to Charge What You’re Worth

Some coaches are worried about what clients will pay for their service. If a coach underprices value, they won’t be teaching air squats for long. Here’s how to charge what you’re worth.

Your Gym 2.0: Selling Your New Services

Chris Cooper leads your through exercises that will help you build and sell the service packages your clients and prospective clients need.

Your Gym 2.0

The covid crisis is our generation’s rite of passage. It’s a tragedy but also our best opportunity to make sweeping changes. Here’s how to use a vision quest to start.

How to Move Entirely Online

Right now, some gym owners are asking, “What if I don’t go back to the way things were?” If that’s you, here are the 11 steps you can take to move to online coaching full time.

How to Lead in a Crisis

Leadership comes down to two words: “Follow me.” And the CALM method makes it easier for people to follow you. Here’s how to use it.

How to Help Your Clients Most

Many gym owners and coaches are finding themselves in brand new relationships with their clients. For the first time, we have the opportunity—and the responsibility—to help our clients manage their entire lives.

Starting a Gym: Location, Space and Equipment

Chris Cooper started two gyms between 2005 and 2008. One—a personal training studio—went pretty well. The other—a CrossFit box—did not. Here’s what he learned about location, space and equipment.

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By the Numbers: Leads and Set Rate

Daily Directive: July 28

The New Client Journey: Motivational Interviewing

Expensive or Free: How to Charge What You’re Worth

Your Gym 2.0: Selling Your New Services

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