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The Real Barrier to Entry

The stuff that makes you a good coach doesn’t really make you a good business owner. If you’re not training your sales process, you are the biggest barrier to entry in your gym.

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A row of colored paintbrushes lie on a canvas below the words "clarity above art."

Branding 101: Clarity > Art

You will never become wealthy if your branding doesn’t appeal to your audience. The best brands in the world don’t reflect their owners’ tastes. The best brands always come from a question: “What do our clients want?”

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