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What’s Wrong With Your Website


How many people who visited your site last month booked an NSI? Most gym owners have no idea. But if I asked 500 gym owners, “Who has a great website?” almost all of them would put up their hands. Here’s why most of them are wrong. Your website should not be judged on its art. […]

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April 23, 2019


Blake Ruff


Blake Ruff Blake has a passion for developing Leaders and Brands. Owning two CrossFit gyms he has learned how to create leaders to push the gyms forward while he gets to pursue the areas of the business he loves. He will help create life balance and financial freedom for business owners.I grew up in northern Indiana [...]

April 22, 2019


What Sticks?


Kids are sponges.   Last night, a friend texted me about her son’s experience at baseball camp. The boy is a very active, athletic seven-year-old. He’s bright and fun, and loves to play “shark tag” with me at Catalyst. He swims, climbs ropes, does pull-ups and wanted to try baseball.   In the middle of […]

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TwoBrain Marketing Episode 6: Oskar Johed


 Two Brain Marketing Episode 6: Oskar Johed Today we are joined by Oskar Johed of CrossFit Medis. While growing up in Sweden, Oskar was very involved in sports and soon after graduating from college, entered the corporate world. It wasn’t until tearing his ACL that he came in contact with CrossFit and was instantly hooked! While [...]

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How Much Suffering Is Enough?


I get it: you can grind.   You made the decision to open your business. You took the risk. And now you’re going to do whatever it takes to succeed.   You’re willing to sacrifice your sleep, your family time and your health. You’re not going to ask for help, because this is YOUR problem. […]

April 20, 2019


2019 TwoBrain Awards Nomination Form


The best gyms in the world are Two-Brain gyms.The owners of Two-Brain gyms invest time, resources and care into giving YOU the best possible experience--and results!If you love your gym, nominate them for the 2019 Two-Brain Clients' Choice Award here! (function(t,e,s,n){var o,a,c;t.SMCX=t.SMCX||[],e.getElementById(n)||(o=e.getElementsByTagName(s),a=o,c=e.createElement(s),c.type="text/javascript",c.async=!0,c.id=n,c.src=["https:"===location.protocol?"https://":"http://","widget.surveymonkey.com/collect/website/js/tRaiETqnLgj758hTBazgdy3w2b7rEzl2dip8qP1D22NJob_2FAqXKrE_2BOi4m5wnlKe.js"].join(""),a.parentNode.insertBefore(c,a))})(window,document,"script","smcx-sdk"); Create your own user feedback survey

April 19, 2019


Time & Space


If you like team sports, this is a great time of year. The NHL and NBA playoffs are rolling; baseball has begun; and soccer is heating up.   That makes it a great time of year for sports analogies in business. You’ve heard these old cliches, right? “It’s in my wheelhouse” – baseball “It’s a […]

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Contract Agreements and Evaluations


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April 18, 2019



Episode 164: Chris Cooper’s New Book, “Founder, Farmer, Tinker, Thief”


Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, ThiefOn this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business, Two Brain Business 2.0, and Help Firstand it dives into the heart of entrepreneurship by discussing its [...]

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