I want you to build a business that you won’t want a vacation from, but a business that will still thrive when you take one anyway.
Jeff grew up in Little Rock, Arkansas, where he started his journey into fitness in 2006. As a runaway teenager, he turned to work in a gym as a way to improve his health, and have a place to spend time and do homework while finishing school. From there, he committed to soaking up everything about fitness and learned every role in the gym environment and made as many meaningful connections as he could with leading people in the industry.By 2012 he was managing a large globo-gym, that was set to be sold to new ownership. Jeff had no savings, but he did have confidence he could learn to build and run a successful business, and as a man who loves underdog stories starting a CrossFit gym out of his home garage was a no-brainer. After 7 years of gym ownership and learning how to take a business from an idea in his garage and turn it into two large profitable operations, Jeff’s mission now is to guide and help others find their way to success with “far less need for Advil along the way.”
Your past is not what matters most. What does matter, is how you’re going to use it to build your future. Just like we teach in our gyms, you can learn anything by breaking it down into actionable steps. I love learning about my client’s goals, and then helping them develop the manageable steps that will build the business they want.