jay rhodes



Jay has been described as leading by example and setting the bar high his entire life. From a young age he was a standout in both sports and academics, going on to win provincial titles in Ontario across various sports including Track & Field, Football, CrossFit, and placing second in the sport of Olympic Weightlifting.Jay obtained degrees in Kinesiology and Education from Western University and went on to open his gym with wife Lacey in 2012.

The first four years were a definite learning experience- full of mistakes, ups and downs, and questions of whether or not it was sustainable long term.In 2016 he sought out mentoring of his own, helping to solve the problem of “we don’t know what we don’t know” and in under 2.5 years has been able to grow the business to 4x what it was in 2015.

Jay is owner of Live Active Stoney Creek, Inc. which is home of CrossFit Outlaw North and Feed Your Lifestyle Nutrition Coaching. Jay’s areas of specialty include:

  • Working alongside a spouse
  • Generating healthy revenue and profit in a small space
  • Client intake and onboarding
  • Leadership and mindset
  • Creating a culture and network
  • Problem-solving
  • Writing content


“I will be helping others believe in themselves until the day I die.”