Today’s episode is sponsored by MuscleDriver USA. I use their rigs in my gyms and their bars at home. On April 16, I’ll be at MuscleDriver for a business seminar. I’ve been doing these for years, and this is the next evolution of the onsite seminar: business advice, training time with the MDUSA team and Glenn Pendlay, and a ton of group collaboration. It’s 99 bucks. Sign up here.
The episode is also sponsored by the Two-Brain Coaching 90-Day Challenge. Our goal at TwoBrainCoaching.com is to help you get better at programming and delivery, and I’m investing in you
Sam Brumenschenkel is a behavior therapist and co-owner of CrossFit Port Orange with her husband, Kyle. Nicole Marchand is a Registered Dietitian in Florida, where box owners can’t legally prescribe a diet without the oversight of an RD.
Before the conversation started, I mentioned two great ideas from other affiliate owners:
Butch Santucci uses the Meijer grocery “curb” service in Michigan. Butch owns Wreck Room CrossFit.
Jennifer Broxterman is the owner of NutritionRx, and her husband Dave owns CrossFit London. Her “Healthy Meal Exchange Group” is described here. You can download instructions to run the program in YOUR box free here:
When Sam and her husband Kyle learned about the Stratified Model through Two-Brain Business: Grow Your Gym (Volume 1) and the mentoring program, they decided nutrition was their best path to increase ARM…but in Florida, legal hurdles stopped her from using her Precision Nutrition certification with her clients.
“I wanted a program that I could implement immediately that I couldn’t mess up.”
Sam found Nicole Marchand, a CrossFit L1 trainer and owner of My Healthy Steps, when Nicole visited CrossFit Port Orange. Using Sam’s understanding of behavior modification and Nicole’s huge knowledge base, they built a program for the box.
“In ten minutes, it generated $400.” Sam said. Almost more importantly, clients started driving to her gym from other gyms over an hour away. To date, the program has added thousands of dollars to her business, and subtracted hundreds of pounds from her clients.