May
24
2018

The Constant Gardener

When Ray Kroc joined the McDonald brothers, the business went from a single location in San Bernardino to the largest franchise in history. At its peak, McDonald’s was a symbol for America and freedom: on January 31, 1990, Russians lined up in ...

May
03
2018

Why I Built The Incubator

The most common complaint you used to hear about CrossFit?   “I’ve been doing that all along. I just didn’t have a name for it.”   You’d hear this from personal trainers (like me), wrestling coaches, army serge...

May
02
2018

The 2018 Summit: Why You Should Be There

The TwoBrain Summit is the only live event we host for gym owners. While our Level 5 Group meets a few times every year, the Summit is where the entire TwoBrain Family comes together to strengthen our bonds and get some outside perspective.   Th...

April
26
2018

…except for the money part.

“We’re six years in, and we’re doing AWESOME. Except for the money part…”   “We have an amazing community. I wouldn’t change a thing about our box. Except for the money part…”   “I...

April
25
2018

How To Write a 6-Email Conversion Script

I get cold leads all the time. I get them from Facebook ads. I get them from Instagram. I even get them from Amazon.   Only a small fraction of those cold leads ever jump straight to a purchase. Most need to know MORE: they need to know that I c...