October
22
2017

Should Competitors Pay Less…or MORE?

Winning the Games doesn’t help your business.   What, then, is the benefit of having Games athletes under your roof?   I’ve been around Games and Regional-level athletes often. In my former role as Media Director for several dif...

October
20
2017

Should You Buy Out Another Gym?

Maybe this should be titled, “Do You WANT A Second Location?”   This is a common topic in the TwoBrain Family. Successful gyms are now often invited to “buy out” failing gyms in their area. As the polarization of “s...

October
17
2017

Set Your Goals

Do you have a goal? Is it for the short, medium or long term? Do you take action toward that goal every day? If not, what are you working toward? Gym owners, like any other entrepreneur, can be short sighted or long sighted. They either live minute-t...

October
11
2017

The Heart and the Brain

A solid business runs on two things: systems and relationships. Think of these two pieces as the brain and the heart of your business. In order for a business to succeed it needs a brain (systems) to direct decision-making and avoid chaos. But it als...

October
10
2017

Episode 91: The Mentor Hot Seat, Volume 1

During our Senior Mentoring Team Meeting at the TwoBrain Workshop last weekend, I asked, “What’s the biggest opportunity in front of the CrossFit community that no one is seeing yet?” Two years ago, that was adding nutrition program...

October
04
2017

What Is “Community”?

What is a community? What is a culture? Can you define them in one paragraph? How about one word? Chances are, like most business owners, you define community either with a collection of ideas or with the word itself. Neither are acceptable. Put your...

September
23
2017

Recessions and CrossFit: Why You Don’t Have To Worry

When I was a personal trainer, I worked with a lot of financial planners and wealth managers.   Our first “gym” was in the financial district in town–three banks and a couple of financial offices. I didn’t get much free a...

September
22
2017

Salaries Breed Laziness and Complacency

When I was 17, I had a job as phone customer service representative. It paid well enough, but I was always drawn to sales and the potentially higher income I could make there. Even at that young age, I understood that the ceiling was far higher for e...

September
21
2017

Playing The Long Game: Embrace Your Inner Tortoise

Slow and steady wins the race. The lesson of the timeless fable—the Tortoise and the Hare—are well-known. We might even agree that it’s best approach to many things in life, but how often do we heed that advice? Consider a classic CrossFit workout te...