July
12
2018

The Surprising Thing My Visitors Say

Catalyst gets a lot of drop-ins in the summer. Located at the intersection of I-75 and Highway 17 (Canada’s only coast-to-coast highway), the Sault is Canada’s gateway. Visiting CrossFitters show up almost every day in the summer. Some of...

July
11
2018

Should You Open A Second Location?

A second location doesn’t double your work; it quadruples it.   Is it worth opening a second gym? What about buying another local gym in town? The answer is “sometimes, yes!”   Sometimes a second location IS a great opport...

July
10
2018

What’s The Risk Worth?

I don’t often tell someone NOT to open a gym, but I did last month.   James coaches at a box now. He doesn’t have many classes. But the owner lets him keep 100% of the personal training revenue he generates, and he does a dozen PT se...

June
20
2018

Your Coaches Aren’t Salespeople

“If I pay them more, they’ll act differently and that will bring people in.” “If I give them a commission, they’ll go bring people in.” “If I give them a percentage of PT revenue, they’ll be motivated t...

June
19
2018

Offer a Meal, Not A Menu

by Oskar Johed Like everyone else that attended the TwoBrain Summit in Chicago a few weeks ago, my business partner Kalle’s and my mind were racing when we got home. The actionable ideas ready for implementation could definitely double any gym’s net...