How to Convert Traffic From Your Website

If you are running any kind of paid advertising campaign – Facebook ads, Instagram, Google – you are going to see an increase in website visits.

 

We want to make sure we are taking advantage of all of this new website traffic.

 

A great way to get more of the people who are landing on your website into your sales funnel is with a contact capture form… but what’s the best way to do that?

 

Check out this week’s video for the answer.

Click to Watch!

If you need help with lead capture strategies, book a call with a mentor!

Two-Brain Clients Click HERE

If You’re New to Two-Brain Click HERE

How to Attract New Members During the Holidays

Holidays are tough for us in our industry.

Speaking from personal experience, we get hit with a lot of “hold” requests and cancellations during the Holiday season.  At our NYC location, it’s really difficult to get new signups during the end of November and into December because prospects have a hard time rationalizing the idea of starting a monthly membership when they know they are going to leave town for 7-10 days to visit family.

So what can we do, does it make sense to spend money on ads to attract new clients during a time when many people are less willing to commit to a membership?

Check out this week’s video for the answer.

Can’t see it? Click this link.
If you need help optimizing your sales funnel, book a call with a mentor!
Two-Brain Clients Click HERE
If You’re New to Two-Brain Click HERE
How (And Why) To Thank Small Businesses

How (And Why) To Thank Small Businesses

If you own a small business, you can share this with your local community. At TwoBrain, we’re here to serve YOU, because we believe in your mission to serve THEM. Thank you.

Copy and paste the below text into your blog. Feel free to use our picture, or your own.

Want more help? Click here to book a free call with a TwoBrain mentor.

 


The industrial economy is over.

 

For many reasons, that’s a good thing. Heavy industry is a big polluter. Heavy industry relies on humans behaving like cogs in a wheel. Heavy industry suppresses the earning potential of the workforce. But heavy industry also provided good jobs, with health benefits and a way to stop working at age 65. As industrial jobs disappear, so do the securities they carried.

 

The only ones who can fill that vacuum–creating jobs, filling vacant buildings and pushing the economy forward–is entrepreneurs. Today, “Small-business Saturday”, is their day. Here’s why you should care.

 

  • 64% of new jobs come from small business in the US. In Canada, 87.7% of new jobs come from small businesses. These trends are rising.
  • Your kid will probably work for a local entrepreneur, or become an entrepreneur themselves.
  • Local entrepreneurs give more to local charities.
  • Local entrepreneurs support other local entrepreneurs, creating a cascading effect.
  • Small businesses pay more in local taxes than you do.
  • Small business owners pay their staff far more than they pay themselves.
  • Small business pulls money INTO your city. Big business pulls it OUT.
  • Small business creates sixteen TIMES more patents than large business does. That means more innovation, more future security, and more jobs.

 

But the real reason: the local business owner has probably been up since 5am, getting ready to serve you. They’ll probably still be going after you’ve had your dinner. They probably make less than you–for now–and they’re probably wondering if they’ll still be open in twelve months. The city your kids will inherit, and the opportunities presented to them, depend on the success of your local small businesses.

 

Here’s how to support them:

  • Choose to support local service industries. I don’t say “buy local” because paying twice as much for milk doesn’t make sense to anyone. But signing up for local services, like gyms and dentists and lawyers, makes a huge difference. Franchisees are local too–you don’t have to stop visiting McDonald’s or Tim Horton’s–but corporate-owned stores like Starbucks pull money out of town.
  • Tip their staff REALLY well. One of the hardest parts of owning a business is creating meaningful careers for your staff. When people like their jobs and earn enough money, they stay. They keep their kids in local schools and local sports; drive better cars; keep their yards clean. Be nice to the front-line worker.
  • Decline their discounts. Most small-business owners will surrender a discount if you ask for one. Don’t. They’ll discount themselves to death, because they think they’re helping a friend. If you ask for a discount, you’re not being a friend; you’re taking advantage. I challenge you to go in the other direction and decline a discount when it’s offered.
  • Forgive their mistakes. Big companies screw up all the time, but they make their mistakes in other cities, and then teach their staff how to avoid making the same mistake in the future. Local entrepreneurs have to make all of their mistakes on local people. A personalized experience means you’re dealing with a person. And people screw up. But people can also make it up to you.
  • Tell your friends. Small businesses depend on referrals for growth.
  • Take them a coffee. They need it.

 

No one’s asking for charity here. Some businesses deserve to be successful, and some don’t. But there’s a lot on the line: if you don’t want your kids to be labeling boxes for Amazon or losing their jobs to China, you need to support the people who will keep them employed locally.

 

Thank you, thank you, to our customers and clients! We care about you, too.

Marketing Monday: Is This You?

I recently had a free help call with a gym owner who said:

I tried running some ads, but after a week I couldn’t generate any sales… so I turned them off.”

This brings up a great question- when do you know you have an effective sales funnel vs. one that needs to be shut down?

Check out this week’s video for the answer.

Click to Watch!
If you need help optimizing your sales funnel, book a call with a mentor!
Two-Brain Clients Click HERE
If You’re New to Two-Brain Click HERE

How to Beat Black Friday

(can’t see the video? Click here.)

by Kaleda Connell, TwoBrain Mentor

 

We never do sales. Ever.

 

The reason:  because I don’t want someone to say “oh I’ll just wait until their next sale and then I’ll buy it”. It’s the same reason that Lululemon no longer has a sale rack (they integrate their sale items within the regular prices) or why Apple never has sales. People wait, or go straight to those items, and if they don’t find anything they like- they leave.

 

You can compete in 3 areas in any business- value, price or convenience. We can’t compete on price, because that would mean we’re competing with “the globo gym”. That’s a price war we can’t win. Their business model is built on PIFs: people who “Pay In Full” and then never show up. That’s not us.

 

Most CrossFit gyms can’t compete on convenience either, unless they have way too many class times or are open 24/7. But our members pay for coaching, not access. Selling blanket access puts you back in the arena of the globo-gym.

 

So we must compete in the value arena – which means the people we attract see the value in the price we charge; they can afford it; and they are not price shoppers.

 

You, CrossFit, and your gym are valuable. You are worth full price, and I’m betting you’re worth more that your current “full price”. Don’t devalue yourself, your coaches or your service with a Black Friday sale. Don’t try to compete with selling discount televisions and furniture.

 

(If you missed Kaleda on TwoBrain Radio, you’ve gotta hear how she went from startup to retired–at age 29–in under 3 years!)

 

From Chris Cooper, Founder of Two-Brain Business:

 

If you’re trying to get new clients over the holidays, we suggest a “Gratitude Day” in your gym. Thank your best clients by inviting their friends, family and coworkers to a fun little challenge on Black Friday. Teach them a tiny bit about nutrition; put them through an obstacle course; high five and hug.

 

Here’s more on why TwoBrain Gyms don’t discount:

Why We Don’t Have Sales

How To Say “NO” To Discounts

 

Episode 144: LinkedIn Ads, with AJ Wilcox

Episode 144: LinkedIn Ads, with AJ Wilcox

Episode 144– The LinkedIn Expert – AJ Wilcox

 

I’ve always been puzzled by LinkedIn.

On one hand, all of my ideal clients seem to be on there. LinkedIn is the social media for professionals, where you can identify high earners and find local entrepreneurs. And I think entrepreneurs are great CrossFit clients: they can afford it; they have a more open schedule; and they understand my rates and my hours.

On the other hand, LinkedIn doesn’t make it easy to advertise to these people. The news feed is a slow trickle, compared to Facebook’s torrent of cat pics and presidential memes.

 

AJ Wilcox has spent over $100M on LinkedIn Ads. His team manages the largest and most sophisticated accounts on LinkedIn worldwide. He says we have two choices: spend a minimum of $5000 per month on LinkedIn, OR spend nothing. In this episode, he shares the best practices for both strategies to get leads from the platform. 

 

AJ Wilcox has been an online marketer since 2007 and managed hundreds of Google Adwords, Facebook and LinkedIn campaigns. In 2014 he decided to venture out on his own and started B2Linked in an effort to spread the success he was experiencing on LinkedIn while advertising to other companies. Today AJ is a certified LinkedIn Ads Partner.

 

Join us today as we dive into how you can apply LinkedIn advertising to your CrossFit gym or business. According to AJ, a solid campaign should following the following steps:

 

A – Audience – You’ve got to be able to target your audience efficiently

M – Message – Figure Out what you want to say to your audience

O – Offer  – What are you going to say to get someone’s attention

 

Checkout AJ’s FREE eight point LinkedIn marketing checklist here: https://b2linked.com/checklist/

 

Links:

https://b2linked.com/

https://www.linkedin.com/in/wilcoxaj/

 

 

Timeline:

1:30 – Introduction to the LinkedIn Expert AJ Wilcox

3:28 – What is the difference between Facebook and LinkedIn Ads?

4:37 – Does LinkedIn contain the target audience for your gym?

5:33 – Spending over $100 Million Dollars on LinkedIn

6:47 – Getting started with LinkedIn Ads

9:32 – Why LinkedIn is more expensive than Facebook and other platforms?

11:09 – What can you do on LinkedIn with a small budget and just starting out?

14:36 – Obtaining new CrossFit clients using LinkedIn

16:28 – Small versus large audience targeting on LinkedIn

17:19 – Strategies for getting started on LinkedIn

18:30 – The biggest mistakes people make on LinkedIn

21:49 – How to approach business to consumer on LinkedIn

22:58 – Content that performs well on LinkedIn

25:21 – Will LinkedIn continue to grow in the future?

27:30 – How important is social proof on LinkedIn compared to other platforms

29:09 – One big success story from using LinkedIn

31:50 – TwoBrain stories with Brain Zimmerman

 

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