May
24
2018

The Constant Gardener

When Ray Kroc joined the McDonald brothers, the business went from a single location in San Bernardino to the largest franchise in history. At its peak, McDonald’s was a symbol for America and freedom: on January 31, 1990, Russians lined up in ...

May
15
2018

Passing The “Grok” Test

Forget everything you’ve heard about websites. Here’s the ONLY thing that matters:   If I opened your website today–knowing NOTHING about your business–and stared at it for three seconds, then slammed my computer shut, co...

April
25
2018

How To Write a 6-Email Conversion Script

I get cold leads all the time. I get them from Facebook ads. I get them from Instagram. I even get them from Amazon.   Only a small fraction of those cold leads ever jump straight to a purchase. Most need to know MORE: they need to know that I c...