January
10
2016

Opportunities

What does your audience really want? In “Help First,” I walk through the process of building a business around its benefit to a client. Large corporations survey clients to find “pain points,” then develop products to solve th...

January
10
2016

Cash Flow and Metrics That Matter

It’s hard to get excited about math. It’s much easier to coach the third pull of the clean, right? But if you don’t know your numbers, you won’t be coaching for long. Gyms fail most often due to business ignorance, not bad coa...

January
08
2016

Sample Staff Contract

Consistency is more important than almost anything else. You should assume that every client will know what every other client is paying. You should assume that every staff member will know what another staff member is earning. You SHOULDN’T as...

January
02
2016

The 10-Hour CEO Guide

Friends, I want you to take this weekend off. No gym, no homework. You only have to answer one question by Monday: where are you worst? Of all the hours you’re putting in every week, I guarantee there’s ONE that could be done better by so...