October
20
2018

Should You Post Your Prices on Your Website?

One of the most common questions asked by CrossFit gym owners is one of the most difficult to solve.   Like so many things in fitness, the correct answer is “It depends.”   But I’ve never been satisfied on that answer, and...

June
12
2018

Why I Bought Bikes For My Gym

CrossFit is more than cycling a barbell. A LOT more.   I first heard the word “CrossFit” in the pit area of a local triathlon. I was a bike marshal (aka tire-pumper) and one of the kids asked if I’d heard of CrossFit while he w...

April
25
2018

How To Write a 6-Email Conversion Script

I get cold leads all the time. I get them from Facebook ads. I get them from Instagram. I even get them from Amazon.   Only a small fraction of those cold leads ever jump straight to a purchase. Most need to know MORE: they need to know that I c...

April
10
2018

From Our Readers: Messages In A Bottle

On Sunday, I posted “What’s In Your Note?“.   I asked readers of this blog to send me a short reply. I wanted to know what short message they’d send to a struggling gym owner–or to themselves in five years. Over 50...

February
22
2018

Is A Bigger Scoreboard the Answer?

Last year a local high school built a new football field.   Football isn’t our primary sport in Canada, but the local competition is fierce, and we get just as excited about it. So the new football field included a bit more seating, and a...

February
03
2018

What Comes First: Marketing or Mentorship?

When you break your day down into the roles you fill at the gym, how much time do you spend marketing?   If marketing is ALL of your time, you’re a marketer. But if marketing is only SOME of your time, you’re a business owner.  ...

January
19
2018

Top Twelve of the Last Twelve

We publish every day.   Between blog posts, podcasts, our YouTube Channel and social media…it can get a bit overwhelming.   And oh yeah, I’ve written three books about the gym business.   In case you’re new to TwoBrai...

December
21
2017

How To Kill Your King

(The wrong way to open a gym) When I’m in Manhattan, I go to Union Square for a chess lesson.   This is roughneck chess: you sit on a folding chair or overturned bucket. You take the first seat available, no matter who the opponent (don...

December
12
2017

Polishers

My father-in-law is 75. He spent his life in a steel mill, raising 5 kids on a tiny salary and running a small farm in the Valley.   When he retired, he started working on old cars. Restoration is his vocation.   If you’ve ever heard...