Your K-9 Mentor

Your K-9 Mentor

By Jason Williams, TwoBrain Mentor

My dog is becoming my mentor.

We’ve had our 6 month old pup named Belle since she was 2 months old.

Since she is a lab/shephard mix, she’s unbelievably smart.

Within 2 training sessions, she had learned to sit, stay, lay down, and shake.

Within a month, she was able to do an obstacle course at the gym!

Everything was going swimmingly, until she started growing.

All the sudden, she started barking, jumping up, and ignoring commands.

She still had the same personality, still super smart, still LOOKED like the dog that won “star puppy” at the SPCA training course.

But she was bigger, stronger, and amped up ALL THE TIME!

Something had to change.

I had to take a step back and review the basics again with this bigger, stronger, super dog.

So, after a long walk and some vigorous exercise, we spent an afternoon working again on sit, stay, lay down, and shake.

By the end, she not only had those things down, but my 6 year old could tell her to do them!

And since then, she’s been much more responsive and much more well-behaved.

The process taught me something I applied immediately to my business.

Sometimes you have to take a step back to move forward…

That means things like writing your roles and tasks, reviewing your intake process, or revisiting your perfect day.

For me, this meant redefining my roles and tasks, and making sure I had the right people in the right seats.

This made a HUGE difference in the productivity and morale of the team.

Taking this step back doesn’t mean you’ve failed.

You got to where you are NOW based on what you knew THEN.

But that won’t get you where you want to be NEXT.

If you ignore this, you may find yourself building your business on a shaky foundation of ideas you sorta implemented and kinda remember.

Which will lead to a nasty surprise down the road.

Does your business need to take a step back?

Maybe you’ve been doing this a while, and need to do a simple refresh, or maybe you need a total overhaul.

Maybe it’s time to re-do the two brain incubator.

You go back to the basics with 6 weeks of calls focused on fixing the holes or improving the problems in your business.

Many of the modules have been completely re-done for the new year based on what’s important NOW.

If you’re a current growth client it’s available to you at half the normal price.

Email for the coupon code and we’ll get you hooked up.

Jay “dog lover” Williams

PS – Need more reasons to check it out? Anyone who does re-boot gets TWO mentors over the next 6 weeks instead of one.

Control the outcome

By Jay Williams, TwoBrain mentor

“I think i’m gonna cancel my membership” – a random member


“Some of the morning crew are asking why we are doing so many power cleans” – your morning coach


“How can you charge that much, you’re crazy!” – A random email from a prospect


“I don’t know how to do it” – Your evening coach, when you asked them to do some simple task you thought you explained to them.


You ever have one of those days?


Nothing by itself is too serious, but all together it just beats you down.


At the end of a day like this, you want to throw your hands in the air and say “f— it, I’m done”


Been there…last Thursday, in fact.


What do you do when you have a day like this?


How do you handle stress?


For me, it used to be a beer or two.


Then, it became a workout, or meditation.


All these things work to make you feel better, but they don’t fix the problem.


When you’re dealing with all these little things, you have no control over the circumstances.


Lack of control causes stress.


So how can you get your control back?


Two simple steps: control your day, and control the flow of information.


To break it down:

1) Control your day (especially the start)

Go back up to that list and imagine that all that bad stuff happened on the same day you signed up 10 new clients.

Do they cause you the same amount of stress? Or do you have a different perspective?

They are still annoying, but maybe it’s not so bad if OTHER things are going well.

What if you focused the first half of your day on making things like this happen?

There are a dozen things you could do before noon to move your business forward.

But none of them get done if you’re dealing with little issues at your gym.

Which leads to…


2) Control the flow of information.

Most of these issues come through via email, facebook, or text, right?

What if you didn’t see any of those things until noon?

Who says you have to check in all the time? What bad things will happen if you take a few hours off?

In that few hours, you could accomplish that one thing that will start a snowball of results.


Even if you get NO results, just knowing that you’ve done SOMETHING to move your business forward gives you a feeling of control that will make everything else easier to deal with.


There are several apps you can put on your laptop to limit access. Or, you can put your phone in airplane mode and cut the cord completely.


If you want to avoid having “one of those days”, it starts with taking CONTROL over them.



PS – If you need help, schedule a call with us by going here

What got you here…

…might not get you where you want to go.

by Jay Williams, TwoBrain Mentor

Do you have any coaches that just aren’t cutting it?


When you see them, or take their classes, you just sigh?


Maybe they USED to be great, but they’ve fallen off.


And because you have such a history with them, it’s really hard to get through anymore.


The hardest part of running a business is people.


Finding them, hiring them, and motivating them.


and letting them go.


Sometimes talking to them doesn’t work.


Motivation tactics don’t work.


Uncomfortable conversations don’t work.


Sometimes you have to realize that the people who got you to where you are NOW aren’t going to help you get to where you need to GO.


This is especially hard if you’re the kind of person who feels like you can make a difference in anyone’s lives.


A compassionate, caring person, who is not willing to give up on people…even when they give up on themselves.


You know, Like a gym owner…


But sometimes, those people have to go.


When (not if) you find yourself in this situation, ask yourself a few questions.


1) Have I had the difficult conversation and honestly told them what the problem is?


2) Has the problem improved? or has it repeated itself multiple times despite my best efforts?


3) Is this person improving or reducing my vision of what I want my business to be?


4) Would I hire this person again, knowing what I know now?


5) Am I happy to see this person every day?


If you don’t have a positive answer to at least 4 of 5 of these questions (especially the last one), it’s time to let go.


Be nice about it.


Maybe offer them a month or two of pay, or help them find another job…


But do everything you can to make it happen, NOW.


Because you can’t afford to keep them one more month.


What does #CEO mean?

By Jay Williams, Two-Brain Mentor

When you think of a CEO, what pops in your head?

Money? power? respect?

Doing whatever you want?

Ruling the WORLD!?!?

That’s what I used to think.

After running a business for 9 years and talking to hundreds of other business owners…

The reality is a lot less sexy.

The best CEO’s take responsibility for everything, good and bad.

In large companies, the CEO is celebrated if the stock goes up, and put on the chopping block if it goes down.

They are responsible for hiring all the key leadership.

Their pay is made public and scrutinized.

Any scandals they are involved in are in the front page of the paper.

It’s NOT an easy job.

We often talk about becoming the CEO of our small businesses.

What does that mean for you?

It’s taking responsibility for every little problem and solving it.

It’s making sure you hire the right people at key positions.

It’s setting aside time to plan the direction of your company…

Then figuring out how to make your plan a reality.

It’s taking care of yourself (working out, eating right, and recovering) so you have the energy to do your job well.

It’s setting the example for your staff and customers.

AND it’s making sure the business is profitable enough to help you achieve your perfect day so you can maintain this for the long term.

It’s not easy.

You have to WANT to be the CEO to get the benefits of being one.

That means working ON your business rather than IN your business.

And it starts by learning what you need to work on.

Which is why you need a mentor.

Schedule your next call today, even if you don’t think you need one.

Jay “#CEO” Williams

Hire Right – A Gamble Worth Making

Hire Right – A Gamble Worth Making

By Jay Williams, TwoBrain Mentor

The biggest loss I have taken in business cost me over $200,000.

I hired the wrong person and kept them around too long. Their bad decisions cost me money, members, AND other staff members on top of the salary I was paying.

Ugh, that one still burns.

My biggest win has been worth $300,000 and counting. My head coach has started new programs, forged local partnerships, trained the younger coaches, and helped generally make my life easier.


If you get this one thing right, you can increase the size of your business by 10x with just a few good choices.

Get it wrong, it can shut you down.

No wonder so many gym owners try to avoid playing this game altogether. You fall into the trap of doing everything yourself, trading “services” for membership, or hiring a bunch of part time “hobby coaches”.

Nobody can do it as well as you, so why take the chance?

Don’t get me wrong, you CAN run a business this way if your perfect day includes making every decision, never taking a vacation, and having a revolving door of employees.

But what if you want to see your kids at night? Or open a second business? Or just not be handcuffed to the squat rack?

If you want members who are going to stick around for life, you have to find employees who will do the same.

We get it, hiring is a gamble, and it IS scary.

The good news is, we have made enough bad gambles to have figured a few things out for you.

  • How to find the right people (Internships – Module 18)
  • How to hire them (Staff contracts – Module 12)
  • How to make a career for them so they stick around (Creating careers – Module 14)

When you get hiring right, it’s a gamble worth making, and will get you closer to your perfect day.

Check out twobrainbusiness for more info on hiring and anything else you need to help you get to your perfect day.

Coach “gambling man” Jay