When Lindsey VanSchoyck’s husband and co-owner, Matt, signed CrossFit Final Call up for mentorship with Two-Brain Business, Lindsey wanted no part of it.
“I remember refusing to even talk to Josh Price, our mentor, for the first six months,” she recalled.
Three years later, the business boasted not one but two profitable locations—the second was profitable from its opening day—and the VanShoycks maintain one of the best Effective Hourly Rates of all Two-Brain gyms.
“After seeing the need to develop our systems and processes … I finally decided I needed to be a part of the mentoring process, and it has made me a better leader, wife and business owner,” Lindsey said.
Another significant factor in CrossFit Final Call’s success is its nutrition program, which in 2020 generated more than $120,000 alone.
It all stemmed from Lindsey’s past struggles with an eating disorder. Her passion for helping others develop a healthy relationship with food led to bachelor’s degrees in psychology and sociology and a master’s in nursing.
When she opened her gym in 2017, she soon realized her clients needed more than exercise; they needed help with food. So she added even more credentials and started a nutrition program at both Final Call locations.
Today, the very successful revenue stream maintains a high length of engagement independent of the gym’s fitness program and employs five coaches besides Lindsey. It was also instrumental in giving the VanShoycks the financial freedom to allow Lindsey’s husband to leave his six-figure job in order to serve as the gyms’ COO.
That’s the kind of success Lindsey strives to bring to her clients as a Two-Brain mentor.
“I want to help gym owners change the way they think about their offerings at their location,” she said. “Nutrition is the base of the (fitness) pyramid and should be the first thing we offer clients when they walk in our doors. Most gyms don’t have a nutrition program.”
The goal, she continued, is to help gym owners build profitable nutrition programs and better serve their clients.
“By not offering nutrition services, gyms are not able to impact their clients as much as they could,” she said.
In addition to her degrees, Lindsey holds certifications with Precision Nutrition, WAG Nutrition and Two-Brain Coaching, and she also works as a certified nurse practitioner. When she’s not at work, she enjoys spending time with her husband and their three children.