Josh Price


Mentorship has always been a fundamental part of Josh Price’s life.

He grew up watching his father mentor others in life and business. As an adult, Josh sought a mentor of his own to prepare for marriage. And during his 13 years of service in the U.S. Army, he benefited from the mentorship of countless military leaders who taught Josh about leadership, strategy, professionalism and courage.

Today, Josh is the owner of a successful microgym, LoCo CrossFit, as well as co-founder of the business and podcast The Brotherhood of Fatherhood. And he’s a mentor in his own right.

Josh was one of Two-Brain founder Chris Cooper’s first mentorship clients and success stories. Just three months after completing the Incubator (now called RampUp), Josh tripled his gym’s monthly revenue from $8,000 to $24,0000. It wasn’t just about finding the right sales or marketing strategy. Mentorship taught him to recognize the value of his service and act accordingly—for example, he finally saw the value of his coaching and started charging for everything he’d been giving away for free.

Two-Brain Business also taught Josh a practice that has become one of his core values as both mentor and business owner: The Help First philosophy, which guides people to care enough to change lives.

Probably the best way that I have found to use Help First is to figure out what the client’s problem actually is versus what they are telling me it is,” he said. “They may tell you they have a bad coach, but the reality is they have not set clear expectations with the coach. They may say they have a sales problem, but the reality is they aren’t getting leads. They may say their clients are not the right clients, but all of their actions are enabling the behavior they are seeing.”

A Two-Brain Mentor since 2017, Josh specializes in helping entrepreneurs develop strong leadership skills, “so that they can ultimately affect more and more lives around them,” he said. Josh is now Two-Brain’s Mentor General.

“I want to serve,” he continued. “I want to come alongside owners to move them forward in training, in strategy, in tactics—to (help) them reach places they never knew they could. And when we have accomplished those goals, I want to teach them to pass on all they have learned to the next group.”

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” - Albert Schweitzer

the definition of insanity is

Trying the Same Thing Over and Over Again
And Expecting Different Results

Join the Two-Brain Business Mentoring Program and start making real progress over the next 52 weeks.