Jeff Smith

He opened Cannon Fitness and Performance in 2011 after years of working for a Fortune 500 company while simultaneously investing in real estate. Jeff’s background as a collegiate football player and a U.S. Army Ranger prepared him well for the fitness side of running a gym, and mentorship from Two-Brain founder Chris Cooper taught him how to manage a business.

“Chris had been my mentor even before creating the company and had a large influence on me being able to stabilize my gym and turn it into a successful and profitable business,” Jeff said. 

Since he began working with Two-Brain Business, Jeff has hired a full-time professional staff and doubled the gym’s revenue. 

“The structure and systems within my business have allowed me to have the time and freedom to create and grow multiple other businesses and accumulate nearly 40 rental properties over the past two years alone,” he added.

That’s the kind of freedom he hopes to help other gym owners obtain.

“My mission at Two-Brain Business and as a mentor is to promote abundance and to encourage financial education and wealth accumulation,” he said. “I want each and every entrepreneur utilizing their cash flow in their primary businesses to produce financial independence for themselves and their families.”

Jeff works exclusively with Two-Brain clients at the Tinker level—the third stage of entrepreneurship—as they build wealth platforms, create cash-flow assets and develop long-term plans. His main areas of expertise include financial services and real estate investing.

“I am passionate about personal development and constantly seeking out more growth opportunities in all aspects of life.”